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UPLTV

UPLTV Releases UART, a Gamechanger for Mobile Game User Acquisition

Based on years of ad monetization and big data analytics technology, UPLTV released a "User-level Ad Revenue Tracking" (UART) and has shown how this new functionality has brought significant ROI improvement for mobile games predominantly with IAA (In-App Ads) strategy. Marketers can easily find their ad "whales" and execute their user acquisition through Facebook's Ad Impression and Ad Click App Events to generate Lookalike Audience for more targeted campaigns. Current common practices on ad revenue…

Adrealm Foundation to Hold First Press Conference

Adtech Leader Going Global with Blockchain, New DApp, and Vision of the Future For Brian Xie and his team, the Ritz Carlton hotel in Pudong New District, Shanghai, might be a grand enough to match their aspirations. Maybe. On 2 August, Xie and his team will officially announce the launch of The Adrealm Foundation and the Xhance DApp. Xie will also share his vision for how to recreate the global digital advertising industry. "We've all worked very hard for this," Xie said, "and the August 2 press conference is just…

AdRealm and UPLTV Appoint Mei Li-Berlit as GM of European Business

AdRealm and UPLTV have Appointed Mei Li-Berlit as General Manager, based in Düsseldorf, Germany. Since the aim to build a Blockchain-driven digital advertising ecosystem was initiated, AdRealm partnered with UPLTV. UPLTV is an AI-driven global advertisement mediation center with over ten million daily impressions served, and this has helped thousands of mobile game titles improve on their performance through optimizing lifetime value. Mei Li-Berlit shall be leading AdRealm and UPLTV’s Europe’s business expansion as well…

UPLTV Expands Mobile Ad Mediation Business Globally with New Team

UPLTV Expands Its Team with the Addition of Carl Cai, Wayne Li, and Veronica Lim.  UPLTV, an AI-driven ad mediation platform, recently announced its global business expansion and team. The initiative will be led by Carl Cai, appointed Vice President of international business development for UPLTV. Additional appointments include Wayne Li, who will act as general manager of Southeast Asian operations, and Veronica Lim, who will head business development in South Korea. "We are focused on expanding our business to global…

UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report

UPLTV's Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices. UPLTV, focused on mobile game ad mediation, released its February 2018 Global Mobile Game Advertising Monetization Data Report. This report is based on the data collected from over 30 million ad impressions on iOS and Android devices. Ad impressions are categorized based on casual, match-three, and casino games. For each category, the advertising monetization indicators eCPM (effective cost per mille) are collected and stats…