Browsing Tag

user acquisition

Zoomd Launches Sales Operations in India

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, announced today that it has opened operations in India to promote its online advertising and user acquisition services. Marketing Technology News: Why Affiliate Marketers Need Ad Tracking Innovation Now The Company is also pleased to announce that it appointed Parthiban Vairamudi, an experienced digital and business development executive with more than 18 years of regional market…

Otello Announces Definitive Agreement to sell AdColony to Digital Turbine

Otello announced that it has entered into a definitive agreement to sell AdColony to Digital Turbine, Inc. for a total estimated consideration of $400 million. Digital Turbine is a global mobile technology company, passionate about delivering the right content to the right person at the right time across all Android devices. The company's on-demand media platform powers frictionless app and content discovery, user acquisition and engagement, operational efficiency, and monetization opportunities. Digital Turbine's…

Zoomd Signs Agreement With GMA Networks in the Philippines

Zoomd adds data about an additional 200 million monthly page views to monetizing targeted publishing as GMA Networks plans to embed Zoomd Search Tech in its leading news website Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce it has signed an agreement with GMA Networks, Philippines' leading news and sports website publisher, to embed Zoomd's on-site search engine…

Zoomd Launches New Self-Serve SaaS Model to Provide Full Transparency and Higher Efficiency With Premium Media Channels

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard…

Katapult Announces Devjit Basu as Head of Product

Katapult, the leading provider of eCommerce point-of-sale ("POS") purchase options for nonprime US consumers,  announced that Devjit Basu has joined the organization as Head of Product. Basu will lead the product team to invent, define, build, and iterate on products that create new opportunities for retailers to capture a new customer segment. Basu has over ten years of experience in leading all aspects of product management including identifying market opportunities, defining product vision and roadmap, developing…

70% of Mobile Marketers Say COVID-19 Strengthened Their Business, According to Liftoff’s Mobile App Trends Report

The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff’s report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an…

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

LiveXLive Teams With McDonald’s For This Year’s ‘Monopoly Coast To Coast Game’ As Exclusive Monopoly Rewards Music…

Marketing Activation Anticipated to Spike LiveXLive's User Base LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it would partner with McDonald's Canada in its annual 'Monopoly Coast to Coast Game' to provide an exclusive offer as part of Monopoly Rewards on mcdpromotion.ca, in the form of subscriptions to LiveXLive's Plus streaming service, usually priced at $49.99, for a limited-time offer of $19.99 (58% off a yearly…

Quizlet Announces New Board Member and Chief Marketing Officer

Shannon Brayton, recent CMO of LinkedIn, joins Quizlet Board of Directors, and Brad Ramsey, of Twitter, joins as Chief Marketing Officer Quizlet, the global learning platform known for its AI-powered study tools, announced it has appointed Shannon Brayton to its Board of Directors and has appointed a Chief Marketing Officer, Brad Ramsey. "We are so excited to welcome Shannon and Brad, as veteran tech executives and experts in their fields," said Matthew Glotzbach, CEO of Quizlet. "They bring decades of leadership in…

Bigabid Launches Precondition Targeting

New Proprietary Mechanism Helps App Developers Understand User Behavior for Ad Targeting Bigabid, a second-generation optimized DSP that helps app developers with user acquisition & re-engagement, is launching a new, proprietary mechanism called Precondition Targeting. Precondition Targeting is designed to help developers send in-app ads to relevant users based on the timing of their actions, as it measures the current state of users when they are taking an action, aligning that action to the appropriate message.…

Zoomd Opens Platform to SMEs, Enabling Them to Market

Zoomd announces it will open its platform to mobile app-based small and medium enterprises (SMEs) and agencies, enabling them to market to over 200 million devices through the Company's streamlined and centralized marketing campaign dashboard Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, announces it will be offering its user acquisition campaign management platform to app-centered small and medium enterprises (SME). App-centered…

Zoomd Integrates Google UAC Into Its Platform, Following the Generation of US$27 Million in Revenue in 2019

The company announces the integration of Google Universal App Campaigns, following weeks of onboarding customers including, Disney, German ABS-CBN, and South Africa's Inquirer Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech user-acquisition and engagement platform, is pleased to announce today the successful integration of Google Universal App Campaigns (UAC) with its API. In addition to the integration of Google's UAC service, Zoomd is pleased to announce that it has on-boarded…

AdColony Opens Data Science Office in Poland, Led By Technology Veteran Hires

Mobile advertising company brings on app UA industry experts Pawel Pawlak and Pawel Godula, brilliant data science and artificial intelligence leaders, to power innovation for AI-powered advertising and monetization solutions AdColony, the mobile performance marketplace, today announced the addition of two user-acquisition technology veterans to the team-- Pawel Pawlak as the Director of User Acquisition (UA) Intelligence and Pawel Godula as the Director of Data Science. The new hires’ primary focus is to lead and develop…

Zoomd Signs Latin American Agreements Expected to Generate Additional $5 Million USD in Annual Sales

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the online advertising management platform, is pleased to announce its expansion into Latin America ("LATAM"). Zoomd is in the process of onboarding Brazilian Banco Orginal, Magazine Luiza and other companies based out of LATAM, and management is expecting that these new LATAM agreements will generate approximately $5usd million in annual revenue during the term of the engagement. Marketing Technology News: Punchh…

Zyro Steps Closer to Changing the Way Websites Are Made

January 28th Marks an Important Date for Zyro, a Lithuanian Startup, Which Is Launching the Next-Generation Website Builder. It Aims to Radically Simplify Launching Any Business Online A website builder is not a novel idea, but Zyro has a totally different take on it. Existing website builders provide only the tools, not the actual results. In the end, users depend on agencies or freelance designers and writers to help the website take its final shape. This adds additional complexity, time and cost. Zyro team has…

Zynga’s Head of User Acquisition Joins ConsumerAcquisition.com

Zynga's John Choi is joining Consumer Acquisition to drive world-class user acquisition strategy for gaming and mobile apps at the company. ConsumerAcquisition.com announced John Choi as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will be speaking at the annual Mobile Growth…

Publisher-Based Optimization in Mobile Marketing Because the Medium Is the Message

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

ironSource Launches New App for Developers to Monitor Ad Campaigns

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance. The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition. This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption. Marketing Technology News: Retail Business Services Debuts Frictionless…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

YouAppi Unveils Major Upgrades to Its 360 Platform, Used by Nearly 500 of the World’s Most Prominent Global Brands

Upgrades Include Direct Access to Programmatic Advertising Inventory and Industry's Highest Fraud Protection Measures, Providing Mobile Marketers Unfettered Access to Premium Automation, Analytics and Data Protection YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world's most prominent global brands. The 360 Platform addresses five critical needs for today's marketers:…