User-Generated Content

Industry veteran Joe Henson joins User-Generated Content vendor from Label Insight to spearhead product innovation. PowerReviews announces the appointment of retail industry and martech veteran Joe Henson to head up its technology and…
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The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole. The $2+ trillion industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for…
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Sift, the leader in Digital Trust & Safety, released its Q2 2021 Digital Trust & Safety Index report, which revealed that scams accounted for 59% of blocked user-generated malicious content within Sift’s network during the first…
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otto, a B2B security software startup innovating JavaScript vulnerability testing, monitoring and protection, has tapped Deborah Dreyfuss-Tuchman to lead the launch of its enterprise solution, ottoBox. After spending nearly 20-years…
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Yotpo, a leading eCommerce marketing platform, has announced the winners of the 2020 Yotpo Partner Awards. This annual program celebrates outstanding eCommerce agency and technology companies for their collaborative spirit as a Yotpo…
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Founder of digital marketing agency GR0 and SEO guru Jon Zacharias is releasing some of his key tips on measuring the Return on Investment (ROI) for organic search and other SEO efforts. This information is meant to help burgeoning…
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Bazaarvoice highlights how meeting consumer expectations and demands via multiple retail channels is critical to success during and after the pandemic Bazaarvoice, Inc., the leading provider of product reviews and user-generated content…
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Over half (51%) of global consumers agree social media influences purchases, and 65% find the availability of previous customer photos on social media and websites essential in their purchase decision Research from Bazaarvoice, the leading…
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Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate user generated content to aid conversions and sales User-generated content – ratings and reviews, and consumer submitted video,…
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Austin-based Social Marketing Platform Enables Brands to Measure and Grow UGC LoudCrowd, the user-generated content (UGC) platform designed to help brands get more customers creating branded social content, announced $2.2 million in seed…
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Social video company Brave Bison’s collection of user-generated content will bolster Veritone’s library and help meet increasing demand from creatives and content producers Veritone, Inc., the creator of the world’s first operating…
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Snapchatters Can Submit their Best Video Snaps for an Opportunity to Earn a Share of More Than $1 Million USD Every Day Snap Inc. announced Spotlight, a new entertainment platform for user-generated content within Snapchat. Spotlight will…
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What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each…
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Rio Local Ratings introduces native first-party review generation and publication tools to Rio SEO’s suite of local marketing and reputation management solutions Rio SEO, the leading local marketing platform provider for enterprise brands,…
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Triller, the only app to ever hit number 1 in 50 countries simultaneously and one of the fastest-growing apps in the world, has developed an innovative marketing media product which it believes will forever change the way brands buy…
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So many things have changed as a result of the COVID-19 global health crisis. This is especially true of consumer behavior and spending, which have taken sharp turns and unexpected leaps. We’ve experienced shortages in things we may have…
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Content creators invited to submit scripts, three-minute pilots to RSeries Originals program Short video app Rizzle, which combines 60-second original, user-generated content with a real-time video community response system, is inviting…
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Other shopping behaviors caused by COVID-19, including use of subscription services, are also likely to continue More than a third (39%) of consumers globally purchased from new brands during quarantine and a significant 88% will continue…
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User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime…
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When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular…
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