User-Generated Content

Two thirds of shoppers prefer omnichannel shopping Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its latest research, based on a survey of more than 6,000 global…
Read More...

How are the newest marketing automation features changing the way B2B marketers function? And what does the future look like for user generated content and social marketing? Find out more from this latest martech weekly highlight:…
Read More...

Resulting in an additional 1.71% increase in online conversion rate uplift for FatFace Bazaarvoice, the leading provider of product reviews and user-generated (UGC) solutions and Taggstar, the social proof messaging market leader, have…
Read More...

Brands increasingly rely on user-generated content to grow sales Since its launch on June 1, 2022, JoinBrands™, an influencer marketplace, has attracted over 10,000 content creators and 1,000 brands, successfully matching consumers and…
Read More...

nēdl, as in 'the needle in the haystack,' puts 55M+ podcasts, 100,000+ live streaming radio stations from the U.S. and around the globe as well as over 40M+ live streaming songs together on one listening and search platform to hear live…
Read More...

Joint Solutions Help Global Brands Understand, Engage, Acquire, Convert, and Retain more Customers Annex Cloud, a global, enterprise technical solutions provider of advanced loyalty management solutions and experiential customer…
Read More...

The Influenster app connects brands with the right shoppers to mobilize targeted trial and consumer-powered advocacy Bazaarvoice announced the launch of the new Influenster app, the online home of a global community of seven million…
Read More...

Findings show consumers are more likely to trust and purchase products/services from brands who share content from real customers in marketing initiatives EnTribe, the first-of-its-kind SaaS platform for community and content development,…
Read More...

Claid.ai, an AI company that helps marketplaces improve user-generated images, today launched an end-to-end image processing platform, Claid API 2.0. Claid’s technology automatically enhances photos, removes backgrounds, aligns products on…
Read More...

Multilingual content that does not exclude people on the grounds of gender, race, class, sexuality, or disability is changing how organizations communicate. Business language evolves almost daily, whether a change in branding, a new way…
Read More...

Customers have always been important to market research. But with the recent surge of brands accounting for customer experience in strategies, their importance is even more pronounced. According to a study conducted by PwC, 32% of all…
Read More...

Today, in a marketing context, "video" can mean any number of things: platform-specific social campaigns, pre-roll ads, product tutorials, user-generated content, sponsored collaborations, and on and on. A tidal wave of video content floods…
Read More...

According to TINT's State of User-Generated Content (UGC) 2022 report, 91% of consumers say they are more likely to share content about a brand if they see the brand re-sharing customer content. Trust and authenticity are imperative for…
Read More...

App Annie, the mobile data and analytics company helping brands and publishers create winning experiences on mobile announced that globally, TikTok topped the daily downloads chart across iOS and Google Play worldwide for apps on Christmas…
Read More...

Rec Room, the leading social gaming platform for user generated content, announced the close of $145 million in new funding, bringing the company's total valuation to $3.5 billion. This follows a capital raise earlier this year, in…
Read More...

Taggbox unrolls new possibilities for its users to encourage their audiences to create & upload UGC directly on digital channels. This much-awaited feature by Taggbox has brought the marketing landscape full circle. It has empowered…
Read More...

The nation’s #1 multifamily creative agency identifies the top marketing strategies for the industry. It can be difficult to know which social media platforms and trends to pay attention to and which ones to ignore. Envida, the nation’s…
Read More...

After 18-months of uncertainty, the 2021 holiday shopping season should provide brands, marketers, and retailers with their first clear look at just how the pandemic has permanently shifted consumer behavior. Holiday retail sales are…
Read More...

Let’s Enhance announces a $3 million seed round to further develop Claid, an end-to-end automated image processing platform that helps marketplaces automatically edit, optimize and deliver user-generated content with AI. The investment…
Read More...

Mobile Marketing refers to any marketing strategy and campaign that is run through mobile devices. Mobile users receive advertisements on their mobile devices in the form of SMS, MMS, email, notifications, social media posts, applications,…
Read More...