User-Generated Content

Austin-based Social Marketing Platform Enables Brands to Measure and Grow UGC LoudCrowd, the user-generated content (UGC) platform designed to help brands get more customers creating branded social content, announced $2.2 million in seed funding. This round is led by LiveOak Venture Partners, with participation from existing investor Active Capital and prominent Austin angel investors including Steve Schaffer, founder and former CEO of Offers.com. David Stewart, Venture Partner at LiveOak Venture Partners, will join the…

Social video company Brave Bison’s collection of user-generated content will bolster Veritone’s library and help meet increasing demand from creatives and content producers Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated networks, announced a new content licensing agreement with Brave Bison, a London-based international social…

Snapchatters Can Submit their Best Video Snaps for an Opportunity to Earn a Share of More Than $1 Million USD Every Day Snap Inc. announced Spotlight, a new entertainment platform for user-generated content within Snapchat. Spotlight will surface the most entertaining Snaps from the Snapchat community all in one place, and will become tailored to each Snapchatter over time based on their preferences and favorites. Marketing Technology News: SOPHOLA, Announces Partnership with DGtraffic As a way to celebrate and reward…

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

Rio Local Ratings introduces native first-party review generation and publication tools to Rio SEO’s suite of local marketing and reputation management solutions Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced its new Local Ratings solution. Local Ratings complement Rio SEO’s existing Local Reviews solution, and provide website visitors with unparalleled visibility into user-generated review insights, enabling brands to promote transparency and build trust.…

Triller, the only app to ever hit number 1 in 50 countries simultaneously and one of the fastest-growing apps in the world, has developed an innovative marketing media product which it believes will forever change the way brands buy marketing, only available on Triller. Dubbed Crosshype, the product allows influencer marketing to be bought with guaranteed views and a calculable CPM. Never before has an app been able to guarantee views on their platform while also allowing influencers to post across multiple other platforms,…

So many things have changed as a result of the COVID-19 global health crisis. This is especially true of consumer behavior and spending, which have taken sharp turns and unexpected leaps. We’ve experienced shortages in things we may have previously taken for granted such as toilet paper, paper towels, antibacterial wipes and even food items such as eggs and bread. We’ve swapped dining out with family and friends for video chats and an increase in screen time. It’s imperative that business owners are able to navigate changing…

Content creators invited to submit scripts, three-minute pilots to RSeries Originals program Short video app Rizzle, which combines 60-second original, user-generated content with a real-time video community response system, is inviting creators to participate in its RSeries call for pilots. Creators may submit their scripts and a three-minute pilot to the contest. Top submissions will receive featured placement, creative support, and, in some cases, a cash stipend to assist in production. Marketing Technology News: New…

Other shopping behaviors caused by COVID-19, including use of subscription services, are also likely to continue More than a third (39%) of consumers globally purchased from new brands during quarantine and a significant 88% will continue to buy from those brands in the future, according to new research conducted by Bazaarvoice Inc., the leading provider of product reviews and user-generated content (UGC). The pandemic has forced consumers in the US to explore alternative brands and shopping methods, branching out of their…

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular on YouTube and Twitter Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. When asked to compare screenshots of a brand's UGC…

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

The Media Company Paid $1M in Royalty Payments in Q1 2020 as Advertisers and Producers Adjusted to the New Normal Jukin Media, the leader in user-generated entertainment, has reached a new milestone: it has now paid out more than $25M in royalty payments to everyday video creators who have captured something remarkable on camera. As the global pandemic has slowed the entertainment industry to a halt, Jukin has been a go-to resource for producers of TV shows and commercials as user-generated content (UGC) can be used to…

Collab’s collection will expand Veritone’s content licensing library to include impactful content from top social media and viral stars that will enhance the creative projects of Veritone’s licensing customers Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks, announced a new agreement with Collab, the most-watched…

If there's one comms moment that has stuck in my head from the last few months of upheaval, it was that point when Boris Johnson announced that he had Coronavirus. He broke the news using some very simple video footage filmed on a smartphone. Instinctively the Prime Minister knows, as we all do, that when there’s a difficult announcement to make, showing a human face makes the best of it. Video provides an opportunity to be transparent, to present the face of the organization, and to communicate with humanity. But it also…

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…

As network of clients sees an 20% year-over-year increase in online orders since the beginning of 2020, Bazaarvoice highlights how user-generated content, social commerce, and brand advocacy are critical to e-commerce success Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its annual Shopper Experience Index. The global report explores how consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends —…

Almost three quarters (73%) of consumers indicate the retail industry needs a new set of standards with severe punishment for violations to combat fake reviews Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest study, exploring the role of brand trust in consumer purchasing behavior and how brands can damage that trust. The research is based on survey responses from more than 10,000 consumers from the U.S., U.K., France, Germany, and…

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners, expanding the syndication of user-generated content between brands and retailers Bazaarvoice and Yotpo jointly announced a partnership that will provide Yotpo’s brand clients the ability to seamlessly syndicate customer ratings and reviews and visual user-generated content (UGC) to more than 1,900 retailer sites in the Bazaarvoice Network. The partnership with Yotpo is the first in the new Bazaarvoice Partner Program,…