Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the …
TechBytes with Mark Ballard, VP, Research, Merkle
Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are …
Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And ROI with AI-Powered Content
Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era …
5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers
The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry …
TechBytes with Jean Chen, VP Marketing, SaleScout
Jean Chen VP, Marketing, SaleScout In this interview, Jean Chen, VP, Marketing at SaleScout, talks about the state of Content …
Yotpo Demonstrates The Next Frontier of Ecommerce with AI-Powered User-Generated Content
With New Suite of AI-Powered Solutions from Yotpo Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart …
The Most Overlooked Necessities of Branded Content
Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and …
Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption
Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media …
Moltin Unveils Social Commerce Application for Instagram
API-Based Affiliate Application from Moltin Allows Influencers to Create Microsites On-The-Fly and Makes User-Generated Content Shoppable Moltin, the provider of …
AI-Powered Yotpo Insights Unveiled for Direct Commerce Brands to Analyze Customer Feedback at Scale
Yotpo ‘Insights’ Runs on Artificial Intelligence to Give Brands the Ability To “Read” User-Generated Content to Facilitate Customer-Centric Business Decisions Yotpo, …
TV May Affect the Brain But Influencer Marketing Affects the Heart
Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising …
A Valentine’s Story: How Brands Can Get Customers to Love Them
Consumers were predicted to spend a near-record $19.6 billion on Valentine’s Day, averaging $143.56 per consumer, an increase from last year’s …
Video is The Future of Content Marketing
In a chat with MarTech Series, Nuxeo’s Uri Kogan Predicts that AI Is Going to Be Critical in Creating the …
Fast Forward Your Video Content Strategy in 2018
Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, …
Sitecore and Stackla Partner to Deliver User-Generated Content Experiences
Sitecore to Offer Stackla UGC Within the Sitecore Experience Cloud For More Authentic, Relevant Customer Experiences Sitecore, the global leader …
Don’t Be Late for the Party: Holiday Planning Starts Now!
With the kids back in school and summer behind us, it can only mean one thing—time to start planning for …
Pixlee Launches User-Generated Content Integration with Oracle Cloud Marketplace
Pixlee Integration With Oracle Responsys Will Help Marketers Leverage User-Generated Content In Real Time To Improve Email Engagement And Sales …
CrowdRiff Takes Its Latest Visual Marketing Platform Into New Markets
First visual marketing platform for both User-generated content (UGC) and owned visuals CrowdRiff, the leading visual content marketing platform, announced …