Browsing Tag

User-Generated Content

Yotpo Names the Year’s Best Agencies and Technology Companies Propelling D2C eCommerce Growth

Yotpo, a leading eCommerce marketing platform, has announced the winners of the 2020 Yotpo Partner Awards. This annual program celebrates outstanding eCommerce agency and technology companies for their collaborative spirit as a Yotpo Partner, innovative strategies and execution, and ability to create captivating eCommerce experiences that drive a merchant's direct-to-consumer (D2C) growth. "We are thrilled and honored to be partnered with companies that can be considered the 'best of the best' in eCommerce," said Will…

Co-Founder of GR0 Jon Zacharias Releases Guide on How to Calculate ROI on Organic Search

Founder of digital marketing agency GR0 and SEO guru Jon Zacharias is releasing some of his key tips on measuring the Return on Investment (ROI) for organic search and other SEO efforts. This information is meant to help burgeoning entrepreneurs who are starting up their own marketing agencies and looking to become SEO experts and help their clients improve their own Google rankings. Zacharias already does this for his dozens of brands, working with a team of over 30 people to help any company elevate its Google ratings.…

Bazaarvoice Report: Consumer Shopping Continues to Go Digital, With UGC, New Private Labels, and Access to Product Sampling Driving Rapid…

Bazaarvoice highlights how meeting consumer expectations and demands via multiple retail channels is critical to success during and after the pandemic Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index. The global report explores how, largely due to the effects of COVID-19, consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends. Marketing Technology News: ironSource…

The Value of Authenticity: Two Thirds of Shoppers Prefer Real Customer Photos From Brands on Social Media, Over Professional Shots

Over half (51%) of global consumers agree social media influences purchases, and 65% find the availability of previous customer photos on social media and websites essential in their purchase decision Research from Bazaarvoice, the leading provider of product reviews and user-generated content (UGC) solutions, reveals visual and social user generated content is driving online retail purchases. The new report, ‘A picture’s worth a thousand purchases’, finds that in addition to social media, almost three quarters (74%) of…

New Research Delves Inside the Mind of Reviewers to Reveal the Psychology Behind Consumer Advocacy

Differing motivations and generational trends revealed; insights can guide brands on how to best cultivate user generated content to aid conversions and sales User-generated content – ratings and reviews, and consumer submitted video, imagery and Q&A content – have been shown to be highly effective in maximizing conversions and sales, but how do brands go about cultivating consumer advocacy for competitive advantage? To find out, PowerReviews conducted a survey of over 10,000 consumers to uncover the psychology and…

LoudCrowd Raises $2.2 Million to Help Brands Achieve Customer-Led Growth

Austin-based Social Marketing Platform Enables Brands to Measure and Grow UGC LoudCrowd, the user-generated content (UGC) platform designed to help brands get more customers creating branded social content, announced $2.2 million in seed funding. This round is led by LiveOak Venture Partners, with participation from existing investor Active Capital and prominent Austin angel investors including Steve Schaffer, founder and former CEO of Offers.com. David Stewart, Venture Partner at LiveOak Venture Partners, will join the…

Veritone Licensing Announces Agreement with Brave Bison to Expand Global User-Generated Content Library

Social video company Brave Bison’s collection of user-generated content will bolster Veritone’s library and help meet increasing demand from creatives and content producers Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated networks, announced a new content licensing agreement with Brave Bison, a London-based international social…

Snap Inc. Launches Spotlight, a New Entertainment Platform for User Generated Content within Snapchat

Snapchatters Can Submit their Best Video Snaps for an Opportunity to Earn a Share of More Than $1 Million USD Every Day Snap Inc. announced Spotlight, a new entertainment platform for user-generated content within Snapchat. Spotlight will surface the most entertaining Snaps from the Snapchat community all in one place, and will become tailored to each Snapchatter over time based on their preferences and favorites. Marketing Technology News: SOPHOLA, Announces Partnership with DGtraffic As a way to celebrate and reward…

Nine Tactics to Nurture Your Digital Marketing Customers

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

Rio SEO Announces Local Ratings Solution as the Latest Addition to Its Enterprise Local Marketing Platform

Rio Local Ratings introduces native first-party review generation and publication tools to Rio SEO’s suite of local marketing and reputation management solutions Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced its new Local Ratings solution. Local Ratings complement Rio SEO’s existing Local Reviews solution, and provide website visitors with unparalleled visibility into user-generated review insights, enabling brands to promote transparency and build trust.…

Triller Launches Crosshype, A First Of Its Kind Brand Growth Program Combining A CPM Model

Triller, the only app to ever hit number 1 in 50 countries simultaneously and one of the fastest-growing apps in the world, has developed an innovative marketing media product which it believes will forever change the way brands buy marketing, only available on Triller. Dubbed Crosshype, the product allows influencer marketing to be bought with guaranteed views and a calculable CPM. Never before has an app been able to guarantee views on their platform while also allowing influencers to post across multiple other platforms,…

How to Navigate Current Consumer Behavior to Increase Sales

So many things have changed as a result of the COVID-19 global health crisis. This is especially true of consumer behavior and spending, which have taken sharp turns and unexpected leaps. We’ve experienced shortages in things we may have previously taken for granted such as toilet paper, paper towels, antibacterial wipes and even food items such as eggs and bread. We’ve swapped dining out with family and friends for video chats and an increase in screen time. It’s imperative that business owners are able to navigate changing…

Short Video App Rizzle Announces RSeries Call For Pilots

Content creators invited to submit scripts, three-minute pilots to RSeries Originals program Short video app Rizzle, which combines 60-second original, user-generated content with a real-time video community response system, is inviting creators to participate in its RSeries call for pilots. Creators may submit their scripts and a three-minute pilot to the contest. Top submissions will receive featured placement, creative support, and, in some cases, a cash stipend to assist in production. Marketing Technology News: New…

4 out of 5 Global Consumers Vow to Stick with New Brands Purchased During Quarantine

Other shopping behaviors caused by COVID-19, including use of subscription services, are also likely to continue More than a third (39%) of consumers globally purchased from new brands during quarantine and a significant 88% will continue to buy from those brands in the future, according to new research conducted by Bazaarvoice Inc., the leading provider of product reviews and user-generated content (UGC). The pandemic has forced consumers in the US to explore alternative brands and shopping methods, branching out of their…

Product Launch: Amazon Interactive Video Service (Amazon IVS) with Live-Streaming Capabilities

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

User-Generated Content on Instagram More Likely to Influence Consumers

When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular on YouTube and Twitter Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. When asked to compare screenshots of a brand's UGC…

MarTech Interview with Christopher Bo Shields, Co-Founder at Binumi Pro

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

Jukin Media Surpasses $25 Million Milestone in Royalty Payments to Everyday Video Creators

The Media Company Paid $1M in Royalty Payments in Q1 2020 as Advertisers and Producers Adjusted to the New Normal Jukin Media, the leader in user-generated entertainment, has reached a new milestone: it has now paid out more than $25M in royalty payments to everyday video creators who have captured something remarkable on camera. As the global pandemic has slowed the entertainment industry to a halt, Jukin has been a go-to resource for producers of TV shows and commercials as user-generated content (UGC) can be used to…

Veritone Signs Collab to Expand User-Generated Content Library

Collab’s collection will expand Veritone’s content licensing library to include impactful content from top social media and viral stars that will enhance the creative projects of Veritone’s licensing customers Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks, announced a new agreement with Collab, the most-watched…

Democratize Video so Everyone Can Communicate With a Human Face

If there's one comms moment that has stuck in my head from the last few months of upheaval, it was that point when Boris Johnson announced that he had Coronavirus. He broke the news using some very simple video footage filmed on a smartphone. Instinctively the Prime Minister knows, as we all do, that when there’s a difficult announcement to make, showing a human face makes the best of it. Video provides an opportunity to be transparent, to present the face of the organization, and to communicate with humanity. But it also…