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Freckle and Icrossing Announce Privacy-Compliant Search Partnership

Freckle, a leader in privacy-compliant data and offline media measurement, is partnering with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients. Freckle is a global data company that specializes in determining the effectiveness of a brand’s media spend to drive a consumer to a desired location — known as offline attribution. With Freckle, iCrossing will now be able to provide measurement and custom data solutions to its entire client base.…

Inuvo’s Artificial Intelligence Technology, IntentKey, Increases Intent to Visit Destinations By as Much as 81%

Inuvo Was Able to Leverage the Intentkey for Streetsense on Behalf of a Historic Coastal Region’s Tourism Program Inuvo Inc., a leading provider of artificial intelligence for advertising that serves partners, brands and agencies, announced how its IntentKey technology has increased the consumer’s intent to visit an Inuvo client’s destination by 81%. Inuvo’s IntentKey is a patented, contextually-based, machine-learning technology created to mirror the manner in which the human brain can instantly associate ideas,…