video ads

Global advertisers benefit from DV’s trusted measurement solutions to validate the media quality of LinkedIn’s video ads. DoubleVerify ("DV"), the leading software platform for digital media measurement, announced the…
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This Collaboration Aims to Transform the Buying Process for Venue-Based Media, Opening New Opportunities, Making More Accessible for Broader Range of Advertisers Lemma, a leading omnichannel platform for emerging media, and Taiv, an…
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Ad blockers are emerging as a popular tool among internet users. The motivations behind their usage are multifaceted. Users turn to ad blockers to enhance their online experience, seek refuge from intrusive advertisements, protect their…
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The 2020 Tokyo Olympics captivated over 3 billion viewers worldwide, and experts predict that the upcoming Paris Olympics will see even greater engagement. NBCUniversal has already shattered records with $1.2 billion in ad sales for the…
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Marketing is not about the stuff you create, but the stories you tell. -Seth Godin It has been decades since the marketing quote was gifted by the OG of marketing, but it holds true even today. No user likes to interact with a boring ad or…
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AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution for creative effectiveness at scale. Creative is responsible for 49% of…
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Overview of Video Advertising: Video advertising is witnessing a notable surge in Martech for several compelling reasons. Firstly, consumer demand is driving this growth. Martech Zone and Insivia studies indicate that video ads can enhance…
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AdPlayer.Pro streamlines Prebid ad integration with new header bidding platform functionality. AdPlayer.Pro, a global provider of online video advertising technology has announced the release of new video ad server platform features,…
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LG Ad Solutions Study shows that enhanced Connected TV ads improve brand favorability and purchase intent LG Ad Solutions, a global leader in connected TV and cross-screen advertising, released the findings of a new study that found…
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52.8% of app users consider in-app advertisements useful. GoodFirms, a globally renowned B2B ratings, and reviews platform, recently released its latest research report, "In-app Advertising: Trends, User Perception, and Challenges." The…
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Are you planning to launch your display ad campaign? Well, there are a few things you should be aware of before you do! We all live in a world where everything is primarily done online. People do a variety of things online, including…
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Enables Integration of the Campaign Performance Platform with Google's Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise AiAdvertising, Inc, a next-generation AdTech company…
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With two consecutive quarters of negative growth, we are, by definition, in a recession. The next question is, will it be mild or severe? While the signs currently point to a mild recession and a “soft landing,” which is the ideal outcome,…
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As of 2022, 92% of US households were reachable via programmatic CTV advertising, demonstrating the incredible reach that these platforms provide. As a result, it's not surprising to learn that spending across CTV platforms is expected to…
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Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum, a contextual-first, global digital advertising platform, announces that it has…
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Let's look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at…
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Quora, the knowledge sharing platform, expands brand advertising business with new video ads. Brands know Quora as the place to go to reach the high-intent, affluent, and educated audience that will deliver results. Unique ad types like…
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Brands will benefit from DV’s industry-leading viewability and fraud verification across Netflix’s premium video streaming inventory DoubleVerify, a leading software platform for digital media measurement, data and…
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Leading ad design platform Creatopy has released a new study revealing the best-performing vertical advertising platform. Creatopy has released a new paid social media case study, looking to find the best-performing vertical advertising…
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The intrinsic value of social media has long driven the online advertising industry; and with this, so has the overwhelming choice of which platforms to allocate resources to. However, in recent months, the proliferation of ‘bots’ on…
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