video ads

AdPlayer.Pro commemorates its fifth anniversary by sharing the key company’s highlights from 2016 to 2021. AdPlayer.Pro, a global provider of outstream video advertising solutions, celebrates the 5th anniversary in 2021. According to the…
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Kaspien Holdings Inc, a leading e-commerce marketplace growth platform, released a new feature within their Amazon PPC software, AdManager. This new feature enables AdManager software users to manage another campaign type, Sponsored Brands…
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Identifying a user’s position in the funnel resulted in 3x higher user engagement than previous retargeting efforts RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide,…
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Video ads will be shown 130 million times in pharmacies, clinics and doctor's offices in low-income and rural areas Effort comes at critical time as demand for vaccines has waned across the country A coalition of communications executives…
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The partnership connects Vimeo's powerful creation tools with TikTok Ads Manager; Vimeo is the first video software company to join the TikTok Marketing Partner Program Vimeo , the world's leading all-in-one video software solution, and…
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Significant enhancement to omni-channel personalized DCO platform for self-service customers makes it easy to extend 1:1 video ads to all video channels, including Connected TV Jivox, the personalized digital marketing…
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Industry-first engine ensures zero latency, enabling multiple rewarded video ads to be viewed in succession, enhancing the game experience for players and increasing potential revenue for game developers ironSource, a…
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Extreme Reach (ER), the complete global asset management solution for TV and video ads, announced their approved status as the latest independent ad server to join IAB Europe's Transparency and Consent Framework (TCF). In joining the TCF,…
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Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new research underscoring the role social media continues to play in how consumers shop and remain connected in a world…
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The Open Measurement for Web Video SDK is included in Version 8.20.0 of the JW Player Web Player, eliminating the need for VPAID wrappers to measure viewability. JW Player, the world’s largest independent video delivery and intelligence…
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MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats Video ads have the lowest cost per payer (CPP) of all formats and drive the most…
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RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the…
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Users can now generate leads with high performing ads and exclusive audiences LionDesk, one of the world’s most innovative CRM, Marketing and Transaction Management platforms, announces the introduction of a powerful advertising portal…
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Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other…
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Opens Offices in Spain and Germany; Hires Key Executives to Serve EMEA Market Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced today its European expansion to accommodate the growing…
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Sprinklr is the first enterprise software platform to support ad creation and management on TikTok Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API…
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Global advertising technology leader, The Trade Desk, launched its new advertising campaign, titled “As Explained By." Directed by comedian Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens…
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Organic growth in digital media consumption is driving budget allocation towards associated advertising, with digital investment expected to grow almost 13% year-on-year, reaching around half of the total APAC ad spend. But, as we enter…
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Markpoint is happy to announce the launch of Markpoint DSP, a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app. The Markpoint DSP aims to help…
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Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the…
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