Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
TechBytes with Hila Shitrit Nissim, VP Communications, Slidely
Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has …
How Rewarded Video Ads Can Drive In-Game Purchases
The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
TechBytes with Srinivas KC, VP and GM, Video, InMobi
Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten …
How to Make Vibrant Video Ads from Your Static Image Assets
In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users …
Ad Tech Leaders Align on Adoption of Ad Clouds and a Universal Asset Identifier
Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper Advertisers and brands are facing an increasing set of challenges …
Interview with Alex Collmer, Founder & CEO, VidMob
"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a …
TechBytes with Neal Sinno, GM and VP Operations, Playbuzz
Neal Sinno GM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- …
Facebook Tops YouTube for Branded Video Ads According to New Study by Clinch
Study by Clinch Finds that Brand Marketers are Investing in Social Platforms but Aren’t Necessarily Leveraging the Right Creative to …
Video Ad Platform Tremor Video Hires Mark Zagorski as CEO
Programmatic Advertising Pioneer Joins Tremor Video to Build on Strong Growth Trajectory Ad tech company, Tremor Video hired Mark Zagorski, …