Ad blocking will improve your online experience The volume of advertising on the internet continues to increase. Many internet users …
TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)
Tell us about your respective roles and journey into Technology. Mike Anderson: After founding Tealium in 2008, I’ve since served …
Virtual Make-Up Comes to the YouTube Masthead
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty …
GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video Inserted in Sandboxed iFrames
This Newly Discovered Re-Direct Attack Marks the Continued Escalation of Malware Attacks like Steganography and WebRTC Which Go Undetected via …
Beware: Ad Fraud is Not a Harmless Crime
Ad fraud impacts real people with real lives, sometimes putting them in mortal danger, and we should be paying more …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
TechBytes with Hila Shitrit Nissim, VP Communications, Slidely
Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has …
How Rewarded Video Ads Can Drive In-Game Purchases
The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
TechBytes with Srinivas KC, VP and GM, Video, InMobi
Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten …
How to Make Vibrant Video Ads from Your Static Image Assets
In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users …
Ad Tech Leaders Align on Adoption of Ad Clouds and a Universal Asset Identifier
Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper Advertisers and brands are facing an increasing set of challenges …
Interview with Alex Collmer, Founder & CEO, VidMob
"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a …
TechBytes with Neal Sinno, GM and VP Operations, Playbuzz
Neal Sinno GM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- …
Facebook Tops YouTube for Branded Video Ads According to New Study by Clinch
Study by Clinch Finds that Brand Marketers are Investing in Social Platforms but Aren’t Necessarily Leveraging the Right Creative to …