Browsing Tag

video advertising platform

GroupM Premium Supply Expands Offering with Video in the U.S.

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has expanded its global Premium Supply offering with video in the U.S. Currently live in more than 10 global markets, GroupM Premium Supply (GPS) was launched in 2017 as the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys. In expanding…

ViacomCBS to Launch Connected Video Ad Platform “ViacomCBS EyeQ”

Unified Digital Offering to Drive Incremental Reach and Ad Effectiveness Across ViacomCBS' Immense Audience Scale Launching Fall 2020 ViacomCBS announced the planned launch of ViacomCBS EyeQ, a new and expansive connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks, with enhanced capabilities to deliver incremental reach across one of the largest premium video audiences…

SpotX Makes Strategic Investment in SpringServe, Leading Independent Ad Serving Platform for OTT and CTV

Companies will collaborate by integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform…

New Research From SpotX Finds Four Out of Five CTV Viewers Watch Ad-Supported Content

CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and sentiment toward advertisements SpotX, the leading global video advertising platform, announced the release of its first global connected TV (CTV) viewership report titled "CTV is for Everyone." In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

SpotX Teams Up With Pluto TV To Drive Its Video Monetization For Latin America Market

Leading SSP Connects Advertisers and Agencies to Pluto's Latin American OTT audiences SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV, the leading free ad-supported streaming service in the US. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El…

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US -- with consumers spending a lot more time than before on their mobile phones (50%), connected TVs (42%) and laptops (35%). Additionally, consumers are spending more time…

4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

Tremor International Acquires News Corp’s Unruly

Deal Benefits Tremor International, News Corp; Allows for Global Scale Tremor International Ltd, a global leader in video advertising technologies, announces that it has reached an agreement with News Corp, a global diversified media and information services company, to acquire Unruly, News Corp's programmatic video marketplace. The transaction is expected to be financially beneficial for both Tremor International and News Corp. News Corp is receiving 6.91% of Tremor International stock, subject to an 18-month lock up…

Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront

Abbatiello Leads Group of Senior Ad Tech Executives Joining Beachfront, the Only Independent Enterprise Tech Capable of Bringing Programmatic Sales Channels to TV Beachfront, a programmatic video advertising platform for big media, cable, MVPDs and advertisers, announced Ben Abbatiello joined the company as Vice President of Advanced TV. In just over one year since opening a New York office and shifting the company headquarters to Manhattan, Beachfront is now at 15 employees in NY and expanding rapidly. Abbatiello leads a…

Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand Innovid, the world’s leading video advertising platform, announced the appointment of marketing industry veteran Seamus Whittingham to lead its EMEA team as Managing Director, based out of London. In his new role, Whittingham will be focused on driving Innovid’s leadership in connected TV (CTV) advertising to support and grow the large base of global advertising brands, publishers and broadcasters in the…