Browsing Tag

video content

Stringr Announces Expansion Into the UK Market

The Expansion Enables UK Media Companies to Access Stringr’s Robust Content Library and Livestreaming Function Stringr, the premium video marketplace for custom, high-quality, video content, has announced its launch into the United Kingdom. Through this expansion, UK based broadcasters, publishers and brands can now source, edit and publish custom footage from 80,000+ videographers across the globe. Since launching in the UK market, Stringr has already recruited 3,000 local videographers across major cities and remote…

IntelliMedia bags two Product of the Year Awards at NAB Show 2019

Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World's largest media technology expo NAB 2019, were won by IntelliMedia products! California-based leading immersive media technology provider IntelliMedia, bagged not one but two of the coveted Product of the Year awards at the world's largest media tech expo NAB 2019, which concluded recently in Las Vegas. MiXie and HoloPort, two of the three path-breaking products that the company launched this year, generated buzz in streaming community…

MJ2 Launches New Branded Video Testimonial Tool

Bounce Makes Video Marketing Easy for Companies, Brands and Customers Harness the power of branded video testimonial content with Bounce, a one-stop video marketing tool by MJ2 Marketing. Once considered to be a small piece of a company's overall marketing strategy, a video revolution has made it a necessary component of a brand's outreach, ad campaigns and, particularly, social strategy. Bounce provides a simple, quick and cost-effective way for companies to drive social shares, increase visibility, build trust with…

Cut2it Introduces New Video Platform for Content Owners and Creators

Startup Company Selected to Participate in Coveted SPROCKIT Hub at 2019 NAB Show Cut2it, a startup merging the power of video content, collaboration and shared engagement, will showcase its new platform, Videomine, in the Innovation Pipeline at the 2019 NAB Show, held this week in Las Vegas. SPROCKIT, the global marketplace connecting the world’s top market-proven emerging companies in media, entertainment and technology, selected Cut2it based on the company’s potential to revolutionize the industry with its…

YouTube Partners with Promo.com to Make Great Video Creative More Accessible to SMBs

Promo.com Is Changing the Landscape of the $103 Billion Video Marketing Industry, Helping Smbs Compete with Big Brands’ Video AD Budgets Promo.com, the world’s leading video creation platform, formerly known as Slidely, is now officially a key Google partner on YouTube’s new creative directory. As a YouTube creative partner, Promo.com is among a trained and trusted group of video production platforms empowering businesses of all sizes to create effective YouTube video ads. This means that Promo.com’s video ads are…

Harmonic Adds Microsoft Azure Support and Expands Partnership with Akamai for Harmonic VOS 360 SaaS

Harmonic announced immediate availability of Harmonic's VOS 360 SaaS solution on Microsoft Azure with video content delivered by Akamai Media Delivery. This combined offering enables video content and service providers to adopt a more modern, agile and scalable media processing and delivery workflow that eliminates egress costs and extends global reach. "Our VOS360 SaaS solution on Microsoft Azure, with Akamai as the delivery partner, gives media companies a combination of best-in-class services, helping them to quickly…

Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure

Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft Azure Verizon Digital Media Services (VDMS) announced that it is working with Microsoft to deliver a simpler way for broadcasters, content owners or streaming services to deliver high-quality, ultra-personalized viewing experiences on Microsoft Azure. Soon customers will be able to use the full implementation of the VDMS’ enterprise-grade streaming product, on Azure, in combination…

The Future of Video Consumption: VIDDO Starts Operation

Pay-Per-View System Offers Fair Income for Content Creators and Advantages for Users VIDDO, a brand new online video platform which offers fair revenue distribution for content creators worldwide, has just started operations after a successful test period. VIDDO defines itself as a new social media platform for video content, offering a series of advantages for both consumers and creators. Creators are remunerated immediately after the first viewing of their videos, while users can generate income for themselves by…

Stringr Unveils Premium Livestreaming Functionality

Stringr, the premium video marketplace for custom, high-quality, video content, announced the launch of its livestreaming function, giving customers the ability to request live video content nationwide. In addition to having access to Stringr’s comprehensive video library and on-request recorded content, users will now be able to leverage Stringr’s network of 75K+ professional and amateur videographers for live footage of events. Through Stringr’s platform, customers are now able to request live coverage of an event. This…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

The Present Demand and Future Need for Transcription

Most of us don’t think about transcription. Those that have known about it think of it as someone dictating to a tape for later transcription. And many of us think that it has become obsolete with advances in technology. However, transcription is simply the process of converting speech to text, no matter what tools are used. In fact, transcription remains popular, though this may seem counter-intuitive in a world heavily reliant on audio and video. Transcription and Adding Value to Audio and Video Content A world laden…

AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President

TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden has been named President of TONIK+, the AI-driven creative platform that connects brands with consumers through powerful storytelling and optimizes performance in real time. "TONIK+ video intelligence and remixing ability is the most comprehensive solution I've seen yet," says Ben Royce, Head of Performance Data Science, Global Agency at Google. Wavemaker Partners led by Founder & Managing…

Video Commentary Explores the Role of Women in Ad Business With First-Person Interviews

Genero Releases Video to Raise Awareness About Lack of Diversity in Advertising for International Women's Day Genero, the world's largest professional creative network for generating creative thinking and video content for brands, released a video  in honor of International Women's Day that features interviews with a variety of women in the creative, marketing and advertising industry from around the world, offering their commentary on the state of gender equality in the business. The video provides a new perspective on…

StreamElements Raises $11.3 Million Series A to Expand Live Video Creation Platform for Global Content Creators and Brands

Fastest Growing Streamer Platform Expands with New Funding and New Tools to Increase Live Video Creator Fame and Fortune Through Production, Merchandising, Media, and Brand Partnerships StreamElements, the fastest growing production platform for live-streaming, used by more than 200,000 live channels on Twitch and YouTube Live, announced it has raised $11.3 million in Series A funding led by Pitango VC and previous investors State of Mind Ventures, Rainfall VC, Samsung Next and others. The new funding comes on the heels…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…

Half of All Video Viewing Time is Spent with Others – MRI

Almost Two-Thirds of Young Adults Say They Are “Co-Viewing” More Often Now While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium. “The social nature of TV viewing continues to drive people to this enjoyable shared experience” The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition,…

Vyrill Releases Industry First Research on the Correlation Between User-Generated Content and Auto Sales

Vyrill has released the first of its kind auto research focused on user-generated video content (UGVC).  Vyrill evaluated organic and paid non-branded light-truck videos created by consumers during the first half of 2018.  The findings identify the percentage of authentic (non-paid) influencer videos produced for each of the major light-truck brands in the United States. "We all know Americans love their trucks.  We also know authentic video reviews from everyday drivers have a massive impact on the buying decision…

Don’t Get Spooked: 4 Reasons to Use Social Media in Your Real Estate Marketing Strategy from Internet Marketing Company fishbat

As part of their commitment to helping companies effectively leverage all the marketing tools at their disposal, internet marketing company, fishbat, shares 4 reasons to use social media in your real estate marketing strategy. With how much time people spend online these days, companies need to continue stepping up their digital marketing game if they want to stay ahead - and the real estate industry is no exception. Social media is an integral part of dominating the local real estate scene, and it's important to leverage…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…