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Outfield Launches Social Media Community to Champion Sales Professionals

Outfield’s New Closer’s Coffee Serves as an Information Source for Sales Professionals Outfield, a field sales app and mobile CRM solution provider, announces the launch of the Closer’s Coffee, a social media community that champions sales professionals, hustlers and entrepreneurs around the world. The community is an information source for sales professionals through written content, video interviews and conversation, along with profiling top business developers. Members of the Closer’s Coffee community can…

Dailymotion Taps Adam Irlando to Advance its Vision for Programmatic Advertising Offerings

Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, announced the strategic appointment of Adam Irlando as the senior vice president of global demand. Prior to joining Dailymotion, Irlando held senior positions across programmatic teams at Telaria, Kargo and Xaxis. He will now spearhead the vision for Dailymotion’s programmatic offerings to create strategic partnerships to ensure long-term growth for the company. Marketing Technology News: IEEE Computer…

MarTech Interview with Parker Morse, Founder and CEO at H Code

"Marketing campaigns can target audiences more effectively and address differences between segments with the right tools and knowledge." Could you tell us about your role and journey into Media and Marketing? Technological advancements like the internet, smartphones, mobile applications, and streaming services transformed the media industry and influenced my own journey into Media and Marketing. I knew that digital would be at the forefront of progress, so I chose to start my career in Investment Banking in the digital…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

TronTV and VideoElephant Establish Partnership for Video Content Licensing and Global Distribution

TronTV is an innovative and rapidly growing video streaming service with over 85 million monthly viewers. TronTV introduced its global video content licensing partnership with global video aggregator and distributor VideoElephant. TronTV is quickly building momentum as a millennial-focused streaming platform capturing the attention of millions of hard to find viewers. Marketing Technology News: Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday “VideoElephant is an essential partner for…

Wave.video to Announce New Video Marketing Solution for Small Businesses

New solution to help small businesses effortlessly build video-centric marketing campaigns Wave.video will reveal a major product transformation on November 20th. The new product roadmap, named "Video funnels", will use Artificial intelligence (AI) to help digital marketers and small businesses create, repurpose, and manage videos for the entire customer journey. "There is a vast and underserved market seeking affordable video-centric solutions that combine hosting, editing, and conversion tools for the entire marketing…

AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report

State of Influencer Marketing Report Indicates Marketers Are Growing More Sophisticated by Increasing Investment in Video, Shifting to Micro-Influencers, and Rethinking Their Channel Mix AspireIQ, the leading influencer marketing platform for producing branded creative at scale, announced the release of its latest report, The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem. With insights based on AspireIQ internal data and a survey of brands, the report reveals that more than half of…

Rev.ai Launches Real-Time Automated Transcription and Captioning

The Rev.ai API, Powered by Rev's Speech Engine, Accurately Converts Live Audio to Text as It Happens Rev.ai, an automatic speech recognition service from Rev.com, launched real-time audio transcription. Powered by Rev's proprietary speech engine, the Rev.ai API makes it easy for developers to build speech recognition directly into applications and services. The new capability processes live audio or video and returns transcripts or captions in real time. The instant results from real-time speech recognition offer…

Stepes Launches Automated Video Translation Solutions

Leading Language Localization Company Introduces On-Demand Video Translation Services to Help Global Businesses Easily Obtain Multilingual Videos in over 100 Languages Stepes, the leader in enterprise translation and localization, has launched its automated video translation solution that leverages modern AI, voice recognition, and automatic subtitling technologies to streamline video translation and localization. Today, professionally translated videos with localized voice-over and/or foreign language subtitles are in…

Naked Lime Marketing Launches Video Creation Services for Dealership Online Advertising

Packages Will Include the Choice of Pre-Set Video Themes, Custom Videos, and Voice-Over Videos Naked Lime Marketing (NLM) announced the digital marketing company has added video production services for online advertising for dealerships. The new video service is aimed at meeting a growing need for high-quality video content in dealership online advertising. “Consumer engagement with video content continues to grow and, with it, advertising dollars are shifting to digital video ad formats,” said Chris Walsh, vice…

Ocelot Adds Veteran Tech Executives to Leadership Team

Amid rapid growth, the National Leader in Artificially Intelligent Chatbot Deployments in Higher Education Adds Four Key Executives Ocelot, the leading provider of Artificially Intelligent Conversational Chatbots, video content, and related SaaS products for colleges and universities, announced today the hiring of four executive leaders. Christian Lawrence, a veteran Technology Executive, has joined Ocelot as President, overseeing sales and marketing functions. Prior to Ocelot, Mr. Lawrence was Chief Executive Officer…

Watch4 Leverages Brightcove Technology to Expand Audience Reach and Improve Overall Viewer Experience

Video on Demand Portal Hosts More Than 10 Million Visits per Month in German Markets with Future Expansion Plans Brightcove Inc., the leading provider of cloud services for video, announced that Watch4, a free video on demand portal, is leveraging Brightcove to expand its reach while delivering a seamless viewing experience to audiences. Providing European shows to German markets, Watch4 has a robust library of movies, television series, reality TV, crime stories, and live sports. “The online video market is exploding…

4 Ways to Improve Your Facebook Video Marketing

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it's versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one to make their advertising efforts stand out among the competition. As provided by Carola Jain, here are 4 ways to improve your Facebook video marketing. Provide captions with videos. By performing a…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

Accessibility Is the Missing Link in Your Digital Marketing Strategy

If your Marketing department is not including accessibility in your Digital Marketing strategy, start now. Digital accessibility may be the single most effective way to reach more customers, create a more engaging customer experience, and inspire deeper brand loyalty. We are in the midst of the first mainstream web accessibility movement. Between 2014 and 2019, the number of website accessibility lawsuits has jumped from 4,436 to a projected 11,184. The surge of lawsuits have asserted that the Americans With Disabilities…

Newly-Formed Chimney Vigor Group Expands in APAC to Meet Demand for Quality Video Content at Scale

Merger of Vigor and the Chimney group will bring industry-leading content creation and distribution capabilities to APAC Following its merge with California-based content distribution and media solutions leader Vigor, CVG expects to double in size in APAC within 12 months, positioning itself as a serious contender in the global content production and distribution industry. Existing Chimney offices in Singapore and Sydney, as well as Vigor’s Seoul office, will now also offer both content creation and distribution and…

How to Raise Your Marketing Strategy to a Whole New Level in 2019?

We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection to make a purchase. To achieve the business results you want, you will need to focus more on Marketing. However, following all these trends can be a bit confusing as you’re not…

Video Marketing Strategies for Influencers and Brand Ambassadors

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. However, you can’t just simply sit in front of a camera, take a video, and…

Eluvio Launches Content Fabric for Internet Video Distribution

Enables Ultra-Low Latency, High Quality Media Distribution and Monetization with Maximum Scalability in a Far-Reaching New Approach Eluvio, Inc. announced the launch of the Eluvio Content Fabric, a novel software platform for content owners to manage and distribute premium video (live and on-demand) to consumers and business partners without content delivery networks (CDNs).  It enables content owners to deliver ultra-low latency, high quality video content – and reduce their reliance on complex and costly transcoding…

Telaria Inks Partnership with ABS-CBN Corporation, the Philippines’ Leading Media and Entertainment Group

Telaria Emerges as Clear OTT Monetization Leader in Southeast Asia Following Deals in Malaysia, Thailand and Vietnam Telaria, the complete software platform to manage video advertising for premium publishers, announced a partnership with ABS-CBN Corporation, the largest media and entertainment group in the Philippines. ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. With the signing of ABS-CBN, Telaria now works with all the major Southeast…