Browsing Tag

video content

Wildmoka and Wochit to Launch New Integration to Give Users Even Better Live Video Editing Powers

Wildmoka and Wochit will unveil the integration of their respective leading digital & video production platforms at IBC2018 in Amsterdam from 14th to 18th September Wildmoka and Wochit are true corporate soul mates - two organizations with a shared vision, mission, and passion: to propel professional video production into the future by making it easier and more cost-effective than ever for publishers to produce professional grade video content that meets the demands of today’s digital native, social…

Overcoming Perceptual Vigilance & Harnessing Disruption to Capture Attention

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers. At video intelligence we firmly believe that context is the key to capturing and keeping a consumer’s attention. By delivering content…

Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its…

Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership with Protected Media, leveraging their cyber security-based fraud detection and prevention solutions, to identify and mitigate advertising fraud. The new partnership comes on the heels of ongoing security challenges in the video ecosystem, where ad fraud stands at an estimated $19 billion, with the World Federation of Advertisers projecting that fraud will cost the industry…

Nearly One-Fifth of US Video Consumers Choose Subscription Video Only, The NPD Group Says

Most Consumers Now Supplement Renting and Buying Video with Netflix, Amazon Prime Video, and Other SVOD Services While the majority of consumers in the United States view video content from a variety of sources, in both physical and digital formats, the number of people using only Netflix, Hulu, Amazon Prime Video and other subscription video-on-demand (SVOD) services is on the rise. Nearly one-fifth (17 percent) of the US population relied solely on SVOD services to view video content in the 12-months ending in March 2018,…

Is it Worth Investing on Video Content for Smaller Screens?

Yes! Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads StudioNow’s 2018 Pulse of Video Industry survey has revealed marketing and advertising professionals’ perspectives on key industry trends. A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution…

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

Sandro Catanzaro Founder and Chief Innovation Officer, dataxu dataxu recently announced its new solution for media companies, TotalTV which enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices. We spoke to dataxu's Founder and Chief Innovation Officer, Sandro Catanzaro, to understand how they leverage the analytics and what they do to assure brand safety and prevent ad fraud. Tell us about your role at dataxu and the team/technology…

6 Steps To Creating A Video Marketing Strategy That Works

Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small start-up is beginning to take hold of the power of video content, and for good reason. Video marketing has become the go-to way to build a brand, generate leads and gain sales online. And it’s a trend that’s built to last. While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka…

Cloudwords Partners with Vidyard to Help Businesses Localize Video Content for Global Audiences

The Leading Marketing Globalization Platform Enables Vidyard Customers to Accelerate Localization of Video Content to Reach Global Audiences and Extend the Value of Their Video Investments Cloudwords, the market-leading cloud-based marketing globalization platform, announced a partnership with Vidyard, the leading video platform for business, to help marketers localize their video content at scale and reach global audiences with multilingual video content. Through the partnership, Cloudwords will offer an…

Five Video Marketing Blogs You Should Read

Video is hot, and there is no dearth of information about the new exciting innovations happening in the ecosystem. To get you close to “What’s Hot” in video marketing technology, we picked five must-read blogs you should dive into. Introducing GoVHS, Vidyard’s Most Innovative Product! #AprilFools One of the best product introductions in the video marketing series, Vidyard’s blog on GoVHS showcases why marketing teams should not lose touch with the ‘retro’. Hannah Cameron, Vidyard’s Content Marketing Pro, explains how…

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the Right Way Now, LinkedIn Can Also Add Native Video Directly In a major announcement for marketers and brands, LinkedIn is now adding more muscle to its B2B marketing platform. LinkedIn B2B users can now leverage video content on the platform to run native video advertisements, and also include video within their brand assets, including their Company Pages. With its recent move, that always…

AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers   AnyClip, an AI-driven video content and data monetization pioneer, has announced the launch of AnyClip’s Content Platform, an unmatched premium video content and Brand Safety solution for advertisers and publishers. The Platform provides advertisers the unprecedented ability to gain real-time insights into content, ensure Brand Safety, and contextually target ultra-premium content while allowing publishers…

Vydia Raises $7 Million In Series A To Advance its Leading Digital Rights Management and Monetization Platform

Video Tech Company, Vydia, Will Double down on Its Machine Learning Capabilities to Provide Creators with Intuitive and Actionable Feedback When Publishing and Monetizing Their Content Inc 500 company Vydia announced recently that it has completed its initial close of $7 million Series A funding on the heels of a significant user and financial growth. The company now has more than 200,000 content users that create, distribute, monetize, store, protect, and measure their content in Vydia’s simple, centralized platform. The…