Video Inventory

White Ops Advertising Integrity and pre-bid technology enables FreeWheel to fully protect its inventory across all screens from sophisticated bots, invalid traffic and fraudulent impressions FreeWheel, A Comcast Company, and White Ops, the global leader in bot mitigation and fraud protection, announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters. This enhancement enables programmatic impressions…