Video on Demand

CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory.…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide DECAL, a newly-launched home entertainment distribution company, with Comscore's industry-leading census-level video-on-demand (VOD) measurement. The multi-year agreement, timed to DECAL's digital release of Bleecker Street's Supernova following its theatrical release last month, provides DECAL with Comscore OnDemand Essentials®, Comscore's currency measurement service for VOD, to enable DECAL to…

VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management Univision Communications Inc., the largest Spanish-language content company in the U.S., announced it has acquired VIX, Inc., the leading independent ad-supported streaming service that offers video-on-demand content to millions of U.S. Hispanics and consumers throughout Latin America. Financial details of the transaction were not disclosed. Earlier this month, Univision announced its…

The Independent Streaming Network is Now Home to 150+ Channels DistroTV, the independent, free streaming network for globally-minded audiences, announced that it is now home to more than 150 live streaming channels. This marks the network’s emergence as the largest, independent, free, ad-supported streaming TV (FAST) platform on the market. DistroTV operates under parent company DistroScale and caters its growing, multicultural content lineup to a diverse line up of passionate viewers in the US, Canada, and the UK. “We…

EMERGING MEDIA COVERAGE FURTHER EXPANDS AD VISIBILITY Numerator, a data and tech company serving the market research industry, has introduced Paid Social Media and streaming ads in the form of Ad-Supported Video On-Demand (AVOD) monitoring through Numerator Ad Intel. Numerator Ad Intel will now report on 24 media channels with the two new additions -- providing intelligence into creative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of…

New service gives industry a wide array of consumer data and actionable insights for this new form of distribution accelerated and influenced by COVID-19 Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19…

DocuBay, the global membership VOD offering from IN10 Media Network designed to showcase the best of international, non-scripted content has launched a global linear feed, adding to its existing VOD service. Sharing his views on the launch of the linear feed Mr. Aditya Pittie, Managing Director, IN10 Media Network said, "Enhancing our offerings through a linear feed is an extension to our promise of providing the best factual entertainment in the most intuitive manner possible. A linear feed will go the distance by…

Vbrick, the leader in enterprise video platform solutions, announced comprehensive integrations with Microsoft Teams, a leading workplace collaboration application, with the December 2020 Rev Platform release. This integration brings complete self-service to all Microsoft Teams users by providing every employee the ability to deliver large scale meetings and webcasts with no IT support needed. Microsoft Teams users are now able to seamlessly and efficiently deliver large scale internal and external video streaming events…

Silverbullet helps accelerate the Australian commercial TV network's data rollout to better serve its advertisers and audiences, while helping solidify its in-house capabilities Part of ViacomCBS, Network 10 is one of Australia’s major commercial television networks. 10 Play is its broadcast video on demand (BVOD) platform and features shows such as the highly successful MasterChef Australia series and Bachelor franchise as well as exclusive content supporting 10’s shows. 10 Play’s audience continues to grow with the…

iQIYI Inc., an innovative market-leading online entertainment service in China, premiered Paramount Pictures' The SpongeBob Movie: Sponge on the Run (the "Film") in its Ultimate Online Cinema section through its premium video-on-demand (PVOD) mode, making it China's first animated blockbuster to premiere only one day after the premiere of the film in overseas regions. The Film is priced at RMB 6 for subscribers and RMB 12 for non-subscribers. Marketing Technology News: eCommerce Product Photography Industry Adopts…

Microsoft has partnered with Eros Now, a South Asian streaming entertainment service owned by Eros STX Global, a global entertainment company to deliver content to users in low Internet areas of India. The pilot leveraged Microsoft Azure, content from Eros Now and commerce capabilities from Novopay, a digital transaction partner and the commerce engine. Recent statistics show that media consumption has changed dramatically over the last decade, revealing opportunities and challenges for media and over-the-top (OTT)…

First Battle Rap League to Successfully Navigate Streaming on Multiple Tiers at Cost for Fans The Ultimate Rap League announced on Monday, October 19, the release of its first fully intergender card, Kings vs. Queens, on the URL App; announcing the platform's ability to stream full cards for $7.99 through their innovative Video on Demand feature. One year after its BETA stage, the most influential entity in emcee battle culture's App has changed the way that fans consume media, developed new stars, provided licensing…

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We have come a long way since the first generation of OTTs, Set-up-box VODs and programmatic advertising platforms made their entry in the ad tech market. Today, we are witnessing rampant innovations in both video ad management as well as CTV performance analytics, hinting at the next big developments for the Digital TV advertisers and…

TiVo Powers Leading Australian Subscription TV Operator’s Services with Intelligent Voice Search Innovation TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation announced that Foxtel, Australia’s leading subscription-TV platform, has chosen TiVo to deliver its voice search innovation for subscribers in Australia. TiVo is providing Foxtel with a natural language, voice-based search solution, making it quicker and easier for Foxtel customers to find the content they…

According to a recent study from market research firm Global Market Insights, Increasing availability of high-speed internet and mounting demand for easily accessible entertainment services will propel global video on demand (VoD) market. Adoption of advanced gadgets like smart TVs and smartphones is fulfilling the requirement for preferred entertainment services. Rise in number of smartphone users meanwhile is accelerating the demand for new online streaming content. Marketing Technology News: Teads Launches Teads…

Intelivideo, a video on demand (VOD) and digital technology platform for gyms and health clubs, announced today the appointment of Adam Zeitsiff as the company's new president and CEO, effective immediately. Zeitsiff, who most recently served as President and CEO of global fitness icon Gold's Gym, is stepping into this new role as Matt Given, exiting CEO of Intelivideo, transitions to serve as chairman of Intelivideo's Board of Directors. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader…

Vbrick, the leader in enterprise video platform solutions, announced the delivery of enhanced video analytics with the August 2020 Rev Platform release. Enhanced video-on-demand (VOD) analytics and webcast analytics continue the innovation in Rev’s industry-leading video intelligence capabilities. Additionally, existing video conferencing integration (VCI) has been enhanced to support greater user management and control. Video has become a mission-critical component of the digital workplace as more companies leverage it for…

Glewed TV to distribute original content on popular streaming platform Glewed TV, a leading video-on-demand (VOD) discovery, live distribution and monetization management platform for original and professionally produced video content, announced a partnership to distribute original content through Plex, the popular platform for streaming all your favorite media. “We are excited about working with Plex to help them provide premium original content to their viewers,” said Melody Wolff, Chief Marketing Officer at Glewed TV.…

Popular subscription Video on-demand (VOD) streaming service provider Disney+ is entertaining millions of users with great content. But, the platform has earned special recognition from an unexpected quarter. The American Council of the Blind (ACB) has recognized Disney+’s immersive content delivery campaigns and honored it with the 2020 Achievement Award in Audio Description. The ACB is an independent US-based organization which strives to provide security and equality of opportunity to all blind and visually-impaired…