Video on Demand

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations & Services, my role at Xandr puts me in the center of Xandr’s business by working with and supporting our entire Sales organization and making sure we support every single client that buys our media and uses our platform. As we introduce new products into the…

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments. After successfully launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as the first, truly…

Intelivideo, a Video On Demand (VOD) technology platform headquartered in Broomfield, CO, announces new fitness integrations to its platform. Intelivideo developed integrations with several of the leading club management software platforms enabling fitness businesses to seamlessly extend into the digital fitness space. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic Customer Service Achievements Specifically, businesses leveraging Intelivideo's digital video platform can offer subscription video…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Ovation TV, America's only arts network, with OnDemand Essentials, Comscore's currency measurement service for Video On Demand. As an independent cable network, production and digital media company, Ovation TV is committed to surface and connect the world to all forms of art and artistic expression. Showcasing new seasons of the revered Inside the Actors Studio, plus a lineup of…

World’s Largest Free AD-Supported Video on Demand (AVOD) Service Enters Deal to Launch a Localized Spanish-Language App This Year With One of the Largest Media Companies Tubi, the world’s largest free ad-supported video on demand (AVOD) service, announced it will expand its service into Mexico later this year in collaboration with TV Azteca, one of the two largest producers of Spanish-language television programming in the world. As part of the deal, TV Azteca will offer advertising sales for Tubi in Mexico and promote…

Exclusive Documentary Will Follow Pro-Athlete Kilian Jornet Across Three Continents During His 2019 International Tour Rakuten TV has announced that its latest exclusive offering, Inside Killian Jornet, a documentary about the legend of mountaineering and extreme sports, Kilian Jornet, will be released for free exclusively on the platform from February 13th. Filmed over the course of a year with exclusive access to the famed sportsman, Inside Kilian Jornet will follow Kilian across his world tour in 2019, offering…

Viewster App Now Available Worldwide on Selected ZEASN-Supported Philips TVs, Furthering Cinedigm’s Reach Into the Major Smart TV Manufacturer Cinedigm announced through joint efforts with ZEASN, the re-launch of the Company’s popular Viewster ad-supported video-on-demand (AVOD) service, now available worldwide via the leading global television manufacturer Philips. The Viewster app was developed using Cinedigm’s proprietary Matchpoint Blueprint™ application development platform. The partnership establishes Cinedigm’s…

In-Vehicle Infotainment (IVI) with DRM and Video-On-Demand to Augment the Experience as Cinemo Becomes a Key Enabler in the Way Content Is Delivered in the Car Cinemo, a global leader in high performance and automotive grade multimedia playback, streaming, media management, connectivity and cloud middleware, have announced that Cinemo Web Browser Pro™, a dedicated Chromium based web browser embedded integration for automotive, will be featured at CES2020, to be held in Las Vegas Jan 7 – 10, 2020, paving the way for…

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…

Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – Programmatic TV Traditional ad slots were once bought and sold over the phone, but automated trading is increasingly the go-to. ‘Programmatic’ is an umbrella term for all ad inventory purchased via platforms such as DSPs (Demand Side Platforms). With PWC predicting that Programmatic TV will account for a third of global TV ad revenue by 2021, marketers can no longer afford to leave programmatic off the agenda. Programmatic…

Allbridge, the leading provider of data, video, and voice solutions for Hospitality, Healthcare, and Higher Education properties nationwide, announces their new in-room entertainment IPTV platform for hotels, Allbridge Entertainment. This product will bring a cloud-based, interactive TV experience to guests to enhance their stay with innovative features for increased user engagement. Allbridge Entertainment, powered by its partnership with MCOMS, provides over-the-top (OTT) content, streaming and personalized…

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its portfolio of premium digital video…

Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free Video Showcase Wistia, a leading video software provider for small and medium-sized businesses, has made it possible for anyone to add an on-demand viewing experience to a website — as simple as pasting an embed code into a blog. There's a reason why the world's biggest video streaming services place such a huge emphasis on creating uncluttered, ad-free, and elegant ways to watch their best…

Akamai Recommending Encoding.Com to Customers Transitioning from Its Video-On-Demand Transcoding Services Encoding.com, the world's most trusted cloud media processing service, has been selected by Akamai, the intelligent edge platform for securing and delivering digital experiences, as its preferred partner for Akamai customers transitioning its Media Services On Demand (MSOD) transcoding services. With Akamai retiring MSOD transcoding, the Company is recommending to its customers that they transition to Encoding.com's…

Broadband Households Without Legacy Multichannel Expected to Hit over 40 Million by 2023 Broadband-only households are set to grow from 23.3 million in 2018 to 40.8 million by 2023, according to estimates from Kagan, a media research group within S&P Global Market Intelligence. "The steep upward trend of due to 'cord-cutting' is not surprising given the abundance of online video services on the market, although this could be a circular argument, with more companies jumping on the streaming video bandwagon in…

Mobile Video Ad Spending Will Account for 75 Percent of All Digital Video Ad Investments by 2023, Says Frost & Sullivan The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023.…

STIRR Offers a Curated Mix of Local and National Channels Across Major Streaming Platforms Sinclair Broadcast Group, Inc. announced the launch of STIRR, a free, ad-supported streaming service that will include access to some of the most popular national news, sports, entertainment and digital first channels, a robust video on demand (VoD) library and a new local channel featuring programming based on a user’s location, ensuring that viewers can still access the local news and lifestyle programming that is relevant to…

Video-Centric Organizations Can Now Easily Share Video Content Natively on Facebook with No Configuration Required Zype, the leader in video content management and distribution infrastructure, now helps customers quickly and easily publish Video on Demand (VOD) content directly to Facebook without complex media, storage and metadata management. Customers can reach wider audiences distributing video through social media and this new integration ensures VOD content is optimized by Zype to meet Facebook's publishing…