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Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with Aggregated, Unduplicated Audience Measurement Across All Media Platforms Nexstar Media Group, Inc. announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to immediately transition its advertising sales to a cost-per-impression (CPM) model. Impressions provide more qualitative data about the audience, more accurately…

Epiphan and Panopto Partner to Provide Advanced Video Capture from Classrooms to Boardrooms

Epiphan Video, a leader in professional audiovisual capture, recording, and streaming products, and Panopto, a leader in enterprise video platforms, announced a new integration between the Epiphan Pearl family of all-in-one video encoders and the Panopto video platform. Beginning later this month, Epiphan Pearl encoders will be integrated with Panopto, supporting scheduled and on-demand video recording as well as live webcasting. The intuitive Pearl touchscreen provides real-time confidence monitoring of all video inputs,…

In a Mobile World, Ad-supported Video Must Innovate to Survive

For decades, television has thrived on the basis of the following bargain: free content in exchange for watching advertisements. Today, though, the rise of subscription services like Netflix and Amazon Prime has made many question the viability of ad-supported services in the streaming media ecosystem. Yet ad-supported video is starting to gain audience share in the streaming world, as Freewheel reported in its Q2 2018 Video Monetization Report, and it should be no surprise. In fact, the ad-supported model is appealing to…

TVB’s Steve Lanzano Says New Nielsen Report Confirms Dominance of Linear Television with Strong Growth in Time Spent

Americans’ Daily Time Spent Viewing Video Content on Traditional Television is 4x Greater Than OTT / Streaming TV and over 28x Greater Than Mobile Viewing TVB, the not-for-profit trade association of America’s local broadcast television industry, issued the following statement from Steve Lanzano, President and CEO, on Nielsen’s Q1 2018 Total Audience Report: The @Nielsen 1Q18 Total Audience Report reveals Americans’ daily time spent viewing video content on traditional #television is 4x greater than #OTT / streaming TV…

Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers

Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising Roku, Inc. introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers. Roku has extensive insights into its millions of OTT streamers, and offers the ability to precisely target specific…

Dailymotion Player Technology Updated to Empower Digital Publishing

The New Features from Dailymotion Led to a 17 Percent Lift in Views Per Session in Beta Test  Dailymotion, a leading video player technology and content discovery platform, has released a new version of its online video player offering for publishers. The Dailymotion Player allows companies to deliver flawless streaming experiences across their owned properties and automatically syndicate their content to a broader audience via Dailymotion’s global publisher network. Recommended Read: MarTech RADAR 2018: Top 150…

HEED Launches Revolutionary New Way For Fans To Experience Sports

HEED's Digital Platform Uses Artificial Intelligence (AI) and Internet of Things (IoT) Technology to Transform How Fans Experience Live Events HEED, a revolutionary new platform that combines social media, IoT, and data analytics to create an entirely new category of digital experience, has launched its first consumer release in time for the Turkish Airlines EuroLeague Playoffs. Fans who want to experience the EuroLeague Playoffs in an exciting way never before possible can now download HEED on iOS and Android devices.…

Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply

Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video monetization software company, announced that it is the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted the initiative. To adhere to the highest level of transparency and accountability, the company will continue to block all resellers not authorized in a publisher’s…

Panopto Introduces the Easiest Way to Manage, Search, and Replay GoToMeeting Recordings

Panopto's GoToMeeting Integration Will Be Available at No Additional Cost to Panopto Customers Panopto, a leading video platform provider for businesses and universities, announced an integration with GoToMeeting that dramatically simplifies the process of managing, sharing, and searching inside GoToMeeting recordings. For many organizations, recording online meetings and web conferences has become an efficient way to preserve and share the knowledge of their employees. Many web conferencing solutions, including…

Vidgo Partners with Float Left to Deliver vMVPD Service Across All Major Platforms

Powered by Flicast, Float Left's Proven and Deployed OTT Solution, Vidgo Will Be Built Utilizing a High-Caliber, Native Framework Across All Platforms Vidgo, an over-the-top (OTT) television streaming service offering popular live linear channels and VOD, has selected Float Left as their technology partner in delivering their premium vMVPD service across all major platforms such as Roku, Amazon Fire TV, Apple TV, Chromecast, Web, and iOS and Android Mobile. The new and improved Vidgo app will offer their subscribers…

Akamai Survey Shows Increase in Confidence in Live OTT Streaming for Quality Online Video Delivery

More Than Half of Online Video Service Providers Believe Streaming Quality Meets or Exceeds Traditional Television Akamai Technologies, the world's largest and most trusted cloud delivery platform, released survey data demonstrating growing confidence from online video service providers (OVSPs) in their live and live linear streaming offerings to compare favorably to traditional broadcast television. The finding is one of many within a new study, commissioned by Akamai and conducted by nScreenMedia and NewBay Media, that…

Maestro Unveils Impact Scores: A New Metric for Interactive Live Streams

Engagement, Monetization, and Viewer Hours Join Viewership in the Rating System for the Cord Cutting Generation Maestro unveiled Impact Scores, a brand and agency-focused rating system designed for interactive live streams. "Live streams have evolved beyond simple TV broadcasts delivered over the internet. As a consequence, reach has become an insufficient metric on its own for measuring value. As cord-cutting continues and live streaming grows increasingly interactive, so too does the need for new metrics that…