Browsing Tag

video technology

Video Technology Company Shootsta Secures Partnership with Carro

Shootsta, the leading video technology company, announces a partnership with Carro - Southeast Asia’s largest automotive marketplace. The partnership, which commences immediately, aims to increase engagement on Carro’s social media channels with authentic video content produced with Shootsta’s unique solution. The partnership will produce over 100 videos across one year for Singapore, Thailand and Indonesian markets. Shootsta enables companies to scale their video content by equipping their client partners with a…

Kaltura Announces Advanced Advertising Solution Together with Yospace and SpotX

Leading Providers in Cloud TV and Advertising Team to Offer Customers the Most Robust, Flexible, and Fully Integrated Solution to Increase Revenue with Live and On-Demand Targeted Advertising Kaltura, the leading video technology provider, announces the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a leading dynamic ad insertion provider and SpotX, the global video advertising and monetization platform. Personalized advertising…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…