Browsing Tag

VIZIO

VIZIO Expands Sports-Dedicated Programming on SmartCast

NFL Channel, CBS Sports, Pac-12 Insider, and beIN SPORTS XTRA Join Sports Lineup of VIZIO Apps and Free Channels VIZIO, Inc. announced the launch of three new sports channels and an all-in-one sports app for SmartCast viewers across America. The free channels include the NFL Channel, Pac-12 Insider, and beIN SPORTS XTRA, as well as the CBS Sports App, providing even more round-the-clock access to games and shows covering professional, collegiate, and international sports. The added programming on SmartCast caters to…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

Loop Media, Inc. Announces Loop App Will Be Available on VIZIO SmartCast TVs

Loop Media, Inc. (“Loop Media”), the first media company that gives consumers and businesses fully integrated 360-degree music video and other premium short-form content experiences, announced that Loop’s consumer app, which features the world’s largest music video library, will soon be available, free to millions of VIZIO SmartCast™ TV households in the U.S. and Canada. Marketing Technology News: PROLIFIQ Announces Appointment Jay Jarvis as EVP of Enterprise Sales and Alliances In addition to enjoying Loop music…

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

SportsGrid Network Launches on VIZIO SmartCastTVs

SportsGrid, the nation's first and only 24-hour streaming network dedicated to the sports wagering audience, will launch on the VIZIO SmartCast 24-hour streaming TV platform, adding to VIZIO's extensive channel line-up offering more news, entertainment, lifestyle, DIY, sports, comedy, and music to millions of viewers across America as they seek access to information and more content. VIZIO, Inc. is the #1 American-based TV brand and #1 sound bar brand in America. The SportsGrid Network's exclusive live and original…

VIZIO Rolls Out AMD FreeSync Software Update to 2021 TV Collection

VIZIO, Inc., the #1 American-based TV brand, announces that its ProGaming Engine, available on M-Series Quantum, P-Series Quantum, and P-Series Quantum X, is receiving a performance-enhancing software update, adding AMD FreeSync technology support for effortlessly fluid, tear- and artifact-free gaming performance at virtually any framerate. With the update, VIZIO M-Series TVs are certified for AMD FreeSync and P-Series for AMD FreeSync Premium, AMD's latest performance standard for serious gamers, improving the accuracy…

VIZIO Launches Facebook Watch App on SmartCast TVs

Discover Videos Tailored to Your Interests With Facebook Watch, Now on VIZIO SmartCast TVs VIZIO, Inc., the #1 American-based TV brand and #1 sound bar brand in America, announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast's millions of users to enjoy a personalized TV experience tailored to  their interests and social…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

Addressable Executive Adam Gaynor Joins VIZIO As VP of Network Partnerships

Former AMC Networks, DISH Executive Will Help Drive Direct Relationships with Networks, Advance Project OAR and Addressable Advertising Initiatives VIZIO, Inc., the #1 American-based TV brand1 and America's #1 sound bar company2, announced the addition of Adam Gaynor as Vice President of Network Partnerships. In his role, Gaynor will help build direct relationships with networks across VIZIO's SmartCast™ platform and its advertiser-direct business unit, VIZIO Ads. "Adam's addition to the team represents VIZIO's…

VIZIO Expands 24/7 Streaming Channels Dedicated To Kids Of All Ages

In partnership with Mattel, VIZIO is Launching Seven Linear Streaming Channels Featuring Popular Kids’ Titles Available Free For Smartcast® Users VIZIO, Inc., the #1 American-based TV brand and #1 Sound Bar brand in America announced the launch of a number of kids and family linear TV channels free for SmartCast users as lockdowns continue across the U.S. The 24-hour TV channels bring kid-friendly entertainment to millions of viewers across America. VIZIO has seen a spike in engagement for kids and family content as…

MOVIES ANYWHERE Now Available on Vizio Smartcast TVs, Letting Users Bring Their Movie Collections Together in One Place

MOVIES ANYWHERE provides access to 7,900+ digital movies from across digital retailers VIZIO, Inc. and MOVIES ANYWHERE announce the addition of the MOVIES ANYWHERE app to VIZIO SmartCast, the award-winning Smart TV platform. MOVIES ANYWHERE offers an innovative way for users to access their favorite digital movies purchased across platforms and digital retailer accounts, all in one seamless experience. MOVIES ANYWHERE brings together users' movie collections from Sony Pictures Entertainment, Universal Pictures…

Inscape Rolls Out New Audience Panel, Eclipses 15 Million Opt-in TVs

America’s Largest Smart TV Data Provider Taps Dativa to Build Most Accurate Viewing Measurement for U.S. TV Market, Setting New Measurement Standard Inscape, the smart TV data company and subsidiary of VIZIO, announced expansion of its suite of data offerings through the creation of a Nationally Representative Panel (NRP). The leading provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million smart TVs in the U.S., continues to enable new use cases for media…

Endemol Shine Launches Entertainment Channels on VIZIO SmartCast

24-Hour Streaming Channels Available Free to VIZIO SmartCast U.S. Customers – Including Deal or No Deal, Wipeout and More TV and Digital Favorites Global content creator, producer and distributor Endemol Shine Group announced a strategic content partnership with VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company. Top entertainment channels from Endemol Shine’s extensive library will be available, free to millions of VIZIO SmartCast users across the U.S. As a result of the streaming video…

Media & Telecommunications Industry Veteran John R. Burbank Joins VIZIO Board of Directors

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that John R. Burbank has been appointed as the newest independent member of the company’s Board of Directors. John brings years of experience in media, analytics, marketing and telecommunications that will help guide the company, and advise its management team to best leverage its TV and audio hardware as well as its SmartCast™ platform. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post…

VIZIO Adds Lifestyle, Fashion and Comedy Content on Award-Winning SmartCast TV Platform

Hundreds of 24-Hour Streaming Channels Available Free for U.S. Customers VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announced the launch of ten new lifestyle, DIY, fashion, travel and comedy channels to millions of viewers across America. As TV usage continues to surge and interest in “comfort food TV” is at an all time high,  VIZIO SmartCast TV’s free ad supported apps and streaming TV services were up 88% the last week of April compared to the first week of March before…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…

VIZIO Adds CDC’s “Slow the Spread” App to Help Keep Customers Safe and Informed About the Coronavirus

The app can be found on VIZIO SmartCast™, which offers numerous entertainment options that can help pass the time during Shelter-at-Home advisories VIZIO, Inc., the #1 American-based TV brand and #1 Sound Bar Brand in America, has added the official US Government app, Slow The Spread (coronavirus.gov) to its SmartCast platform in an effort to inform consumers about how to help slow the spread of COVID-19. The app was recently created and provided by the Coronavirus Joint Task Force, including the agencies of the CDC,…

VIZIO Selects Cinedigm’s Matchpoint Blueprint™ App Platform as a Preferred App Development Partner for VIZIO Smartcast

Popular Cinedigm Channels CONtv, Dove Channel, Docurama, Bambu & Comedy Dynamics will Launch as First Matchpoint Blueprint™ Apps on VIZIO Smartcast Cinedigm  announced that VIZIO has selected Cinedigm’s Matchpoint Blueprint as a preferred development platform to provide video streaming apps across VIZIO SmartCast TVs. The offering will open the door for premium content partners to quickly bring new applications and programming to the VIZIO SmartCast platform, and provide access to diverse programming that appeals to…

Project OAR Rolls Out Technologies in Market as Media Companies Gear up to Showcase Dynamic Ad Insertion at CES

With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations Have Started    Project OAR, the consortium working to recommend standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs, announced a series of updates that put it on track to complete the first critical stages of its mission. Ad Engine Integration: The…

VIZIO Launches Direct Advertising Business

Smart TV Innovator Launches New Business Platform to Give Advertisers a Direct-to-TV Path to Purchase Preferred Premium Inventory and Targeted Audiences VIZIO, Inc., America's leading Smart TV company, announced the launch of VIZIO Ads, a new business unit created to provide better advertising experiences to consumers and brands alike. The new business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCastTM platform, including within the launch and discovery…