With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations …
VIZIO Launches Direct Advertising Business
Smart TV Innovator Launches New Business Platform to Give Advertisers a Direct-to-TV Path to Purchase Preferred Premium Inventory and Targeted …
The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape
Linear and OTT Insights Enable Omnichannel Campaign Planning for the World’s Leading Advertisers Advertising technology leader, The Trade Desk has …
VIZIO Announces Rollout of New Features on SmartCast 3.0 Next-Generation Smart TV Experience
Enhancements Include Revamped Interface, Performance Improvements, Expanded Voice Search Offerings and New Apps VIZIO, Inc. announced today new features coming …
Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard
Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO …
a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs
a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories
Marketers Can Leverage Inscape’s Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have …