Banner Before Header
Browsing Tag

VIZIO

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

Endemol Shine Launches Entertainment Channels on VIZIO SmartCast

24-Hour Streaming Channels Available Free to VIZIO SmartCast U.S. Customers – Including Deal or No Deal, Wipeout and More TV and Digital Favorites Global content creator, producer and distributor Endemol Shine Group announced a strategic content partnership with VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company. Top entertainment channels from Endemol Shine’s extensive library will be available, free to millions of VIZIO SmartCast users across the U.S. As a result of the streaming video…

Media & Telecommunications Industry Veteran John R. Burbank Joins VIZIO Board of Directors

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that John R. Burbank has been appointed as the newest independent member of the company’s Board of Directors. John brings years of experience in media, analytics, marketing and telecommunications that will help guide the company, and advise its management team to best leverage its TV and audio hardware as well as its SmartCast™ platform. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post…

VIZIO Adds Lifestyle, Fashion and Comedy Content on Award-Winning SmartCast TV Platform

Hundreds of 24-Hour Streaming Channels Available Free for U.S. Customers VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announced the launch of ten new lifestyle, DIY, fashion, travel and comedy channels to millions of viewers across America. As TV usage continues to surge and interest in “comfort food TV” is at an all time high,  VIZIO SmartCast TV’s free ad supported apps and streaming TV services were up 88% the last week of April compared to the first week of March before…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…

VIZIO Adds CDC’s “Slow the Spread” App to Help Keep Customers Safe and Informed About the Coronavirus

The app can be found on VIZIO SmartCast™, which offers numerous entertainment options that can help pass the time during Shelter-at-Home advisories VIZIO, Inc., the #1 American-based TV brand and #1 Sound Bar Brand in America, has added the official US Government app, Slow The Spread (coronavirus.gov) to its SmartCast platform in an effort to inform consumers about how to help slow the spread of COVID-19. The app was recently created and provided by the Coronavirus Joint Task Force, including the agencies of the CDC,…

VIZIO Selects Cinedigm’s Matchpoint Blueprint™ App Platform as a Preferred App Development Partner for VIZIO Smartcast

Popular Cinedigm Channels CONtv, Dove Channel, Docurama, Bambu & Comedy Dynamics will Launch as First Matchpoint Blueprint™ Apps on VIZIO Smartcast Cinedigm  announced that VIZIO has selected Cinedigm’s Matchpoint Blueprint as a preferred development platform to provide video streaming apps across VIZIO SmartCast TVs. The offering will open the door for premium content partners to quickly bring new applications and programming to the VIZIO SmartCast platform, and provide access to diverse programming that appeals to…

Project OAR Rolls Out Technologies in Market as Media Companies Gear up to Showcase Dynamic Ad Insertion at CES

With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations Have Started    Project OAR, the consortium working to recommend standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs, announced a series of updates that put it on track to complete the first critical stages of its mission. Ad Engine Integration: The…

VIZIO Launches Direct Advertising Business

Smart TV Innovator Launches New Business Platform to Give Advertisers a Direct-to-TV Path to Purchase Preferred Premium Inventory and Targeted Audiences VIZIO, Inc., America's leading Smart TV company, announced the launch of VIZIO Ads, a new business unit created to provide better advertising experiences to consumers and brands alike. The new business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCastTM platform, including within the launch and discovery…

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers Advertising technology leader, The Trade Desk has partnered with Inscape, the largest single source provider of Smart TV viewing data in the U.S., to integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The addition of Inscape’s smart TV viewing data provides marketers with valuable new insights to help maximize campaign reach…

VIZIO Announces Rollout of New Features on SmartCast 3.0 Next-Generation Smart TV Experience

Enhancements Include Revamped Interface, Performance Improvements, Expanded Voice Search Offerings and New Apps  VIZIO, Inc. announced today new features coming to VIZIO SmartCast 3.0, the latest iteration of its easy-to-use smart TV experience designed to bring users more of the entertainment they love, all in one place. From overall performance improvements and a newly designed user interface, to upcoming support for Apple AirPlay 2 and HomeKit, expanded voice search functionality through Alexa and Google Assistant,…

Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an…

Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO and Inscape America’s top media and technology companies, in collaboration with US smart TV company VIZIO, announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs. The effort will open up a direct dynamic ad- management pathway between content owners and TV devices.…

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data. This partnership is aimed at augmenting set-box data with data from nearly nine million connected VIZIO TVs. Inscape’s TV audience viewing data is leveraged by OEMs, brands,…

TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape

Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data is currently at the height of digital advertising analytics. Inscape accesses millions of TVs across a wide range of content sources and delivers the data the same day. This helps adtech buyers and publishers to gain a more granular and comprehensive understanding of audience viewing and engagement across both content and advertising. To better understand how content recognition…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…