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VIZIO

VIZIO Surpasses 11 Million Addressable Enabled TVs

VIZIO (NYSE: VZIO) today announced it has surpassed 11.2 million addressable TVs across the U.S. that enable frame-accurate dynamic ad insertion. The news comes on the heels of numerous successful ad campaigns from America’s top TV networks. “Working with OAR, we are helping to push standards that the entire industry can use. With over 30% of our linear viewership being addressable, we are unlocking new opportunities for brands to connect directly with the intended consumer with precision. The number represents a…

VIZIO Offers Media Buyers Fresh Look At TV Ad Innovations In Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable VIZIO, the award-winning smart TV, sound bar and home…

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has built a CTV advertising ecosystem centered around premium partnerships and our direct-to-device offering” Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18M opted-in VIZIO Smart TVs. Verizon Media will be the…

Version2 Achieves Anniversary Milestone As Innovative Ad Tech Disruptor

Version2, an industry leader in programmatic advertising and technologies, celebrates its milestone first anniversary. The company launched during the onset of the COVID-19 global pandemic in 2020. This month marks consecutive growth and expansion, serving more than 50 clients both domestically and internationally. "It has been an unprecedented first year for our business and we are grateful to all of our partners and team members for helping us achieve this significant milestone," says David Burns, Chief Executive…

FOX NOW and FOX Nation Now Available on VIZIO SmartCast

SmartCast Users Can Now Access Fox's Live and On-Demand Programming Directly on their SmartCast TVs VIZIO, Inc. announced that Fox Corporation's FOX NOW and FOX Nation apps are available on VIZIO's SmartCast platform. Now millions of viewers across America have access to FOX's leading local and national news, entertainment programming, and sports content directly on their VIZIO SmartCast TVs. FOX NOW offers live and on demand episodes of top FOX shows, FOX Sports, local news from FOX's 17 owned and operated stations,…

VIZIO and Universal Pictures Home Entertainment Present the Home Entertainment Release of DreamWorks’ THE CROODS: A NEW AGE

VIZIO Provides Millions of SmartCast Users With A Cinematic Experience of The CROODS Highly Anticipated Sequel that You Can Experience in the Comfort of Your Own Home VIZIO, Inc., announced its partnership with Universal Pictures Home Entertainment for the home entertainment release of THE CROODS: A NEW AGE available to own on Digital, Blu-ray and DVD. Audiences can now own the animated DreamWorks film and enjoy it from the comfort of home on their SmartCast TVs beginning Feb 2021. Now fans can enjoy a true cinematic…

VIZIO Expands Sports-Dedicated Programming on SmartCast

NFL Channel, CBS Sports, Pac-12 Insider, and beIN SPORTS XTRA Join Sports Lineup of VIZIO Apps and Free Channels VIZIO, Inc. announced the launch of three new sports channels and an all-in-one sports app for SmartCast viewers across America. The free channels include the NFL Channel, Pac-12 Insider, and beIN SPORTS XTRA, as well as the CBS Sports App, providing even more round-the-clock access to games and shows covering professional, collegiate, and international sports. The added programming on SmartCast caters to…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

Loop Media, Inc. Announces Loop App Will Be Available on VIZIO SmartCast TVs

Loop Media, Inc. (“Loop Media”), the first media company that gives consumers and businesses fully integrated 360-degree music video and other premium short-form content experiences, announced that Loop’s consumer app, which features the world’s largest music video library, will soon be available, free to millions of VIZIO SmartCast™ TV households in the U.S. and Canada. Marketing Technology News: PROLIFIQ Announces Appointment Jay Jarvis as EVP of Enterprise Sales and Alliances In addition to enjoying Loop music…

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

SportsGrid Network Launches on VIZIO SmartCastTVs

SportsGrid, the nation's first and only 24-hour streaming network dedicated to the sports wagering audience, will launch on the VIZIO SmartCast 24-hour streaming TV platform, adding to VIZIO's extensive channel line-up offering more news, entertainment, lifestyle, DIY, sports, comedy, and music to millions of viewers across America as they seek access to information and more content. VIZIO, Inc. is the #1 American-based TV brand and #1 sound bar brand in America. The SportsGrid Network's exclusive live and original…

VIZIO Rolls Out AMD FreeSync Software Update to 2021 TV Collection

VIZIO, Inc., the #1 American-based TV brand, announces that its ProGaming Engine, available on M-Series Quantum, P-Series Quantum, and P-Series Quantum X, is receiving a performance-enhancing software update, adding AMD FreeSync technology support for effortlessly fluid, tear- and artifact-free gaming performance at virtually any framerate. With the update, VIZIO M-Series TVs are certified for AMD FreeSync and P-Series for AMD FreeSync Premium, AMD's latest performance standard for serious gamers, improving the accuracy…

VIZIO Launches Facebook Watch App on SmartCast TVs

Discover Videos Tailored to Your Interests With Facebook Watch, Now on VIZIO SmartCast TVs VIZIO, Inc., the #1 American-based TV brand and #1 sound bar brand in America, announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast's millions of users to enjoy a personalized TV experience tailored to  their interests and social…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

Addressable Executive Adam Gaynor Joins VIZIO As VP of Network Partnerships

Former AMC Networks, DISH Executive Will Help Drive Direct Relationships with Networks, Advance Project OAR and Addressable Advertising Initiatives VIZIO, Inc., the #1 American-based TV brand1 and America's #1 sound bar company2, announced the addition of Adam Gaynor as Vice President of Network Partnerships. In his role, Gaynor will help build direct relationships with networks across VIZIO's SmartCast™ platform and its advertiser-direct business unit, VIZIO Ads. "Adam's addition to the team represents VIZIO's…

VIZIO Expands 24/7 Streaming Channels Dedicated To Kids Of All Ages

In partnership with Mattel, VIZIO is Launching Seven Linear Streaming Channels Featuring Popular Kids’ Titles Available Free For Smartcast® Users VIZIO, Inc., the #1 American-based TV brand and #1 Sound Bar brand in America announced the launch of a number of kids and family linear TV channels free for SmartCast users as lockdowns continue across the U.S. The 24-hour TV channels bring kid-friendly entertainment to millions of viewers across America. VIZIO has seen a spike in engagement for kids and family content as…

MOVIES ANYWHERE Now Available on Vizio Smartcast TVs, Letting Users Bring Their Movie Collections Together in One Place

MOVIES ANYWHERE provides access to 7,900+ digital movies from across digital retailers VIZIO, Inc. and MOVIES ANYWHERE announce the addition of the MOVIES ANYWHERE app to VIZIO SmartCast, the award-winning Smart TV platform. MOVIES ANYWHERE offers an innovative way for users to access their favorite digital movies purchased across platforms and digital retailer accounts, all in one seamless experience. MOVIES ANYWHERE brings together users' movie collections from Sony Pictures Entertainment, Universal Pictures…

Inscape Rolls Out New Audience Panel, Eclipses 15 Million Opt-in TVs

America’s Largest Smart TV Data Provider Taps Dativa to Build Most Accurate Viewing Measurement for U.S. TV Market, Setting New Measurement Standard Inscape, the smart TV data company and subsidiary of VIZIO, announced expansion of its suite of data offerings through the creation of a Nationally Representative Panel (NRP). The leading provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million smart TVs in the U.S., continues to enable new use cases for media…

Endemol Shine Launches Entertainment Channels on VIZIO SmartCast

24-Hour Streaming Channels Available Free to VIZIO SmartCast U.S. Customers – Including Deal or No Deal, Wipeout and More TV and Digital Favorites Global content creator, producer and distributor Endemol Shine Group announced a strategic content partnership with VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company. Top entertainment channels from Endemol Shine’s extensive library will be available, free to millions of VIZIO SmartCast users across the U.S. As a result of the streaming video…

Media & Telecommunications Industry Veteran John R. Burbank Joins VIZIO Board of Directors

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that John R. Burbank has been appointed as the newest independent member of the company’s Board of Directors. John brings years of experience in media, analytics, marketing and telecommunications that will help guide the company, and advise its management team to best leverage its TV and audio hardware as well as its SmartCast™ platform. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post…