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Vungle

Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform

Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month over…

Vungle Expands Advertiser Offering with More Intelligent Bidding

Update Allows Vungle Advertisers to Scale More Quickly and Easily Across Multiple Geographies Vungle, the leading performance marketing platform that is the trusted guide for growth and engagement transforming how users discover and experience apps, today announced enhancements to its multi-bidding tool that make it easier for advertisers to manage and scale multiple campaigns across multiple countries. Our Advertisers who previously used multi-bidding had to create separate campaigns to manage budget and bids by…

Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform

Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month on over a billion unique devices, and is consistently ranked #1 for cross-platform user…

Vungle Unveils New SDK to Significantly Impact In-App Ad Experience for Publishers and Users

Vungle's SDK 6.4 Features Support for Cache Optimization and MREC Video for Increased Impressions and Revenue Vungle, the leading performance marketing platform that is the trusted guide for growth and engagement transforming how users discover and experience apps, unveiled updates to its popular software development kit (SDK), with new features including Cache Optimization, which can deliver Vungle's high-quality creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

Kochava Releases Campaign Traffic Insights Report

Index Ranks Media Partners Based on the Completeness of Data Sent, Fraud, Quality, and Strength of Correlation Between Clicks and Installs Kochava Inc., the leader in measurement and attribution for mobile and connected devices, announces the Kochava Traffic Index, an objective, data-driven ranking of media partners available to marketers as a free quarterly report. The report highlights the top 20 media partners, providing marketers with insights on which ones perform highest in the areas of data signal quality, freedom…

Vungle Brings Industry-Leading Performance Marketing Platform to Galaxy Apps

Developers Can Leverage Vungle To Deliver Native Advertisements in Popular App Store Vungle announced a partnership with Samsung Electronics, which has incorporated Vungle's industry-leading performance marketing platform for in-app video ads into the Samsung Galaxy Apps app store. The partnership will give developers the ability to access customized promotional placements in Galaxy Apps. Galaxy Apps is a store that features entertainment, gaming and productivity-boosting applications for Galaxy devices. This new…

Vungle Announces Self-Serve Platform for Mobile Advertisers, With Creative Automation to Scale High Quality Customer Acquisition

New Offering Provides Access to Premium Publisher Inventory and Advanced Campaign Creation and Targeting Tools to Advertisers of All Sizes  Vungle, the leading performance marketing platform for in-app video ads, announced its new Self-Serve platform for advertisers. The Vungle Self-Serve platform enables anyone to set up campaigns and automatically create videos and manage assets and targeting. The global in-app advertising market is expected to grow dramatically in the coming years to $201 billion …