Browsing Tag

Walmart

CVS Health, Walgreens and Walmart Join Together With the Ad Council and COVID Collaborative to Educate Americans About The COVID-19 Vaccines

The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines. Developed with expertise from the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), as part of the groundbreaking "It's Up To You" COVID-19 Vaccine Education Initiative, the new content features pharmacists addressing common questions about COVID-19 vaccination. CVS Health,…

Former Walmart Executive and Technology Advisor Julie Lyle Joins Dstillery Board of Directors

Executive known for building leading technology brands will help drive the Custom AI company’s new products and purpose in advertising’s post-cookie era  Dstillery, the leading custom audience solutions partner for brands and their agencies, has added Julie Lyle to its board of directors. Lyle, a former CMO and frequent advisor, investor and board member for ad-tech and mar-tech companies, will help Dstillery continue guiding ad buyers amid ongoing industry disruption. Marketing Technology News: Trucept Adds Robbe to…

BigCommerce Extends Merchant Reach with New Walmart Partnership

For a limited time, Walmart rolls out a New-Seller Savings offer for new sellers to join Walmart Marketplace and enjoy zero commission fees during their first month with Walmart.com BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, announced a new partnership with Walmart that will enable its eligible US merchants to sell products directly on Walmart Marketplace, giving them access to the more than 120 million unique consumers visiting the Walmart.com each month. BigCommerce…

Ideoclick Extends Strategic Ecommerce Expertise Beyond Amazon to Include Leading Advertising Platforms Instacart, Walmart and Target

Single vendor solution now supports Amazon, Instacart, Walmart and Target for cohesive cross-platform online advertising strategies Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announced its strategic e-commerce expertise now extends beyond Amazon to include leading advertising platforms Instacart, Walmart and Target. The move will provide Ideoclick's customers with a single vendor advertising management solution and comprehensive, API-driven-view of digital performance across…

Analytic Index Identifies the Most Active and Effective Walmart Sponsored Search Advertisers

Analytic Index, an e-commerce analytics provider that helps brand manufacturers achieve digital category dominance via actionable, real-time sales, search, and shelf analytics, today announces the launch of its new, monthly Sponsored Search Activity Analysis for Walmart.com Analytic Index officially announces they will be offering Walmart sellers (brand manufacturers and agencies) free monthly reports of sponsored search activities to help alleviate pains associated with recent changes in Walmart's digital ad platform. The…

Walmart Announces Expanded Vision and New Name for its Media Business

Walmart Connect, formerly Walmart Media Group, is growing its offerings to provide unparalleled opportunities for partners to accelerate their connection to customers in a closed loop, omnichannel environment The business is growing fast and poised to become a top ten advertising platform Walmart announced an expanded vision and new name for its media business, now called Walmart Connect. Formerly known as Walmart Media Group, the new name reflects the company’s unique ability to accelerate the connection between brands…

Shop LC Marketplace Expands Its Reach to Canadian Market

Central Texas ecommerce site goes live on Amazon with full catalog of product offerings Soon, Canadian Amazon shoppers will be able to buy affordable jewelry and lifestyle products from Shop LC, the Central Texas-based home shopping channel and ecommerce site. Marketing Technology News: OpenText Named a Leader in 2020 Gartner Magic Quadrant for Content Services Platforms “Selling on Amazon Canada represents our first move for entering the global market,” explains Geetanjali Gupta, Head of Marketplace Shop LC. “We see a…

Walmart to Buy JoyRun Assets to Enhance Last-mile Deliveries

Since the coronavirus outbreak, the food delivery channels have seen a shift in the customer’s order decisions. Our reliance on digital technology has further paved the way for online delivery methods. And with the holiday season coming in, these consumers are likely to add more demands for online shopping. The online orders will also see an extra rise in the areas where the virus cases are high. Hence, going forward, the focus will be on delivering on-the-ground great customer service. As such, Walmart has decided to…

KKR and Rakuten to Acquire Stakes in Seiyu from Walmart

Walmart Inc., KKR & Co. Inc., and Rakuten, Inc., announced the signing of definitive agreements under which KKR will purchase a majority stake and a new Rakuten subsidiary will purchase a minority stake in Seiyu GK in a deal valuing the business at ¥172.5 billion (approx. $1.6 billion). Under the terms of the agreements, KKR will acquire a 65% stake in Seiyu, and Rakuten will acquire a 20% stake, through a newly created subsidiary focused on retailer digital transformation. Walmart will retain a 15% stake in Seiyu.…

Walmart Teams Up with Cruise to Pilot All-Electric Self-Driving Delivery

U.S. retailer Walmart and automated vehicle firm Cruise are collaborating to test the delivery of groceries in Scottsdale, Arizona. Under the scheme, consumers would be able to put an order from their nearest Walmart store and send it to one of Cruise's stand-alone, Chevy Bolt electric vehicles. Although cars can work individually, there will still be a human safety operator behind the wheel. The collaboration is part of the retailer's overall automated vehicle testing and efforts to consider the potential role of technology…

KFC Is Ready To Ignite Your Holiday Season With The Return Of Its Fried Chicken-Scented Firelogs

Forget chestnuts roasting over an open fire, because KFC's famous fried chicken-scented 11 Herbs & Spices Firelog is back for its third consecutive holiday season. Created once again in partnership with Enviro-Log, the famous fried chicken-scented firelog is available while supplies last exclusively in the U.S. at select Walmart stores and on Walmart.com. The KFC 11 Herbs & Spices Firelog, from Enviro-Log is designed to make your home smell like fried chicken and feel as warm as an Extra Crispy drumstick in a KFC …

eko Welcomes Hershey into Camp By Walmart with First Branded Integration

eko and Hershey Bring New Halloween Activities to Camp By Walmart for a Safe and Socially-Distant Season eko, the leader in choice-driven entertainment, announced that Hershey has joined Camp by Walmart as the first branded integration in the star-studded virtual camp. Powered by eko and presented by Walmart, Camp by Walmart offers interactive online activities to keep families and kids active, creative, and engaged, and now includes Halloween activities presented by Hershey. As part of this integration, audiences can…

Everseen Appoints Former Coles and Walmart Executive to Lead Product Innovation

Everseen, the Visual AI company driving profitability for the world’s largest retailers, announces the hire of Josh Osmon as Vice President of Product Management. Osmon will work directly with Everseen’s retail clients to tailor the company’s Visual AI applications to their specific needs, as well as incorporate both common and emerging use cases into the product roadmap. Osmon joins Everseen from Coles, the Australian supermarket, retail, and consumer services chain, with over 800 physical stores. Osmon was responsible…

605 Signs Measurement and Analytics Deal with Walmart

605, a leading television measurement, attribution, and analytics company, announced that it has signed an agreement with Walmart Inc., one of the world’s leading retail and e-commerce companies, to provide television advertising insights via 605 PLATF0RM, a next-generation TV measurement and audience analytics platform for national television networks, advertisers and agencies. Walmart and 605 have worked together for a number of years in support of advanced television advertising initiatives that provided sophisticated…

Walmart Introduces Walmart+

Retailer launches a membership program that helps put more time back in customers’ day while continuing to save them money Walmart is launching a new membership program that brings together in-store and online benefits to save customers money and time like no other retailer can: Walmart+. Walmart+ uses the company’s unique assets to make life easier for busy families. Along with the power of its online presence, Walmart+ has the reach of more than 4,700 stores, including 2,700 stores that offer delivery as fast as same…

Nielsen And SKU Ninja + WhyteSpyder Combine Tools To Empower Walmart Suppliers To Optimize Online Content And Performance

Nielsen Global Connect and industry-leading e-commerce experts SKU Ninja + WhyteSpyder announced a joint effort to help Walmart suppliers optimize their content on Walmart.com. As SKU Ninja + WhyteSpyder joins Nielsen's Connect Partner Network, this strengthened relationship will deliver a powerful new solution for companies to enhance item discoverability, search rankings, content and sales withi data analyticsn Walmart's online ecosystem. Marketing Technology News: Berkshire Hathaway HomeServices Automated Digital…

Creating the Best E-commerce Customer Experience with Design

As e-commerce sales skyrocket, all businesses are looking for ways to grow their sales by relying on the limited channels at their disposal. According to Salesforce, Q1 e-commerce sales in 2020 received 20 percent revenue growth, compared to 12 percent in Q1 of 2019. In particular, there was a 41 percent spike in digital revenue during the final 15 days of the quarter. Customers are frequenting websites for everything, from groceries to family-friendly games. A poorly-designed e-commerce site that is difficult to…

Nielsen Brandbank And SKU Ninja + WhyteSpyder Team Up To Bolster Rich Media Capabilities For Walmart Suppliers

Nielsen Brandbank, the world's largest provider of digital product content for eCommerce platforms, and industry-leading rich content experts SKU Ninja + WhyteSpyder will be expanding the reach of their global strategic alliance to enable brands and suppliers to add rich media to product pages. As two of Walmart's Connected Content Partners, Nielsen Brandbank and SKU Ninja + WhyteSpyder will combine top rated product content with rich media hosting modules for brands and suppliers to enrich consumer engagement and enable…

Walmart Partners with Shopify to Opens Walmart Marketplace to Small Businesses

Walmart announced that it has partnered with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to its sellers. The company said that through this integration with Shopify, it is focused on U.S.-based small and medium businesses whose assortment complements Walmart's and have a track record of exceeding customers' expectations. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center Innovations The…

Tinuiti Announces New Walmart Ecommerce Acceleration Program Supported by Proprietary Technology

Available for Walmart sellers, vendors and brands looking to expand their reach Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti's proven methodology with marketplace advertising and performance brand creative to profitably grow a brand's sales on Walmart. Tinuiti's…