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Walmart

Tinuiti Announces New Walmart Ecommerce Acceleration Program Supported by Proprietary Technology

Available for Walmart sellers, vendors and brands looking to expand their reach Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti's proven methodology with marketplace advertising and performance brand creative to profitably grow a brand's sales on Walmart. Tinuiti's…

DataWeave Launches Platform That Reports Stock Availability of Consumer Essentials Across US Stores Amid the COVID-19 Crisis

DataWeave, a provider of AI-powered Competitive Intelligence as a Service to e-commerce businesses and consumer brands, today announced the launch of its new online platform to track and report on the stock availability of consumer essentials across hundreds of U.S. stores. The insights provided on the platform will help consumers shop at well-stocked stores nearest to their respective locations. "As concerns surrounding the COVID-19 crisis heighten, the resulting buying frenzy has triggered an unprecedented and sustained…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

The Search Monitor Set To Add Walmart.com, Target.com and BestBuy.com Search Listings

The Search Monitor announces plans to add Walmart, Target and BestBuy search listings to its competitive intelligence ad monitoring platform The Search Monitor plans to add more marketplaces to its shopping monitoring platform including Walmart.com, BestBuy.com and Target.com. The Search Monitor currently offers the feature for Amazon.com and is excited to open additional shopping engines for its clients. This exciting technology gives advertisers unprecedented access to the data they need to compete effectively in…

Bestbuy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics – Amazon Comes Second

Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics Bestbuy.com is the most visible website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com. However, nearly…

Stella Connect Chooses Two Industry Powerhouses to Accelerate Company Growth

Dave R Taylor selected as CMO to lead Stella Connect's global marketing organization; Julie Li chosen as VP of People Stella Connect, a fast-growing, disruptive provider of Customer Experience and Contact Center quality management solutions, announced that it has hired Dave R Taylor as Chief Marketing Officer (CMO). Taylor comes from a five-year run as CMO of high-growth channel software provider, Impartner. Stella has also recently hired Julie Li as Vice President of People. Li has experience in managing talent and…

6 Unexpected Uses for Artificial Intelligence

There is no question that Artificial Intelligence is a transformative technology – so much so that we can’t even begin to imagine the impact it will have in the next five, ten, or even twenty years. At the same time, AI is already being used in innovative and unexpected ways across a variety of industries. The following are just some of the interesting applications that have emerged over the last few years: 1. Building Robot Bees to Help Pollinate Crops Bees perform an important ecological function, especially for farmers…

Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico

New 32, 50 and 55 inch models available exclusively at Walmart stores in Mexico starting at $3,499 pesos Walmart and Roku, Inc. announced the launch of the new Atvio Roku TV lineup of smart TVs, exclusively available in Walmart stores in Mexico. Atvio Roku TVs will offer consumers a smart TV experience that is easy to use so they can enjoy streaming entertainment at an affordable price. Atvio Roku TV models will be available in the upcoming weeks and will include a 32 inch HD screen, and a 50 and 55 inch UHD screen,…

Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream

Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of content where ads were being placed. Most notably, brands began pulling ads from YouTube due to instances where advertisements were being programmatically placed alongside various forms of controversial content (from extremist propaganda to hate videos and more). Google was quick to respond with more than just an apology—mapping out a plan for how they would continue to…

Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female millennials—announced an extension of its licensing agreement through mid-2024 for its successful line of Better Homes & Gardens-branded products at Walmart in the United States and Canada. "At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes & Gardens…

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

Sprint, Verizon, AT&T & Boost Mobile Black Friday 2019 Deals: List of Early Cell Phone & Internet Deals by Consumer Walk

Save on AT&T, Verizon, Boost Mobile, Sprint and Straight Talk phones and plans at the Black Friday 2019 sale with our round-up of the best early Black Friday cell phone deals Searching for the top cell phone and Internet plan deals for Black Friday 2019? Deal reviewers at Consumer Walk have published their list of the best early Boost Mobile, Verizon, AT&T, Sprint and more deals for 2019. Find their updated list of links to deals below. Best Sprint deals: Save up to 84% on Samsung Galaxy S10, S9, Note 10…

Dada-JD Daojia, Walmart’s Cooperative Partner and Investment in China, Ranked 57th of 494 Global Unicorn Firms and 6th in Logistics

The Hurun Research Institute released in late October its first Hurun Global Unicorn List 2019, a ranking for non-public world's billion-dollar tech 'start-ups' founded in the 2000s. Dada-JD Daojia, China's leading on-demand logistics and omni-channel ecommerce firm, ranked 57th of 494 unicorns and 6th out of 34 logistics firms, continuing to spark with high popularity in in grocery and delivery sector. This is the first year of Hurun's global unicorn list, following the 6th quarterly Hurun China Unicorn Index. Hurun…

Power to the People: On Walmart and Purpose

Here’s an interesting rabbit hole, if you’ve got the time: run a quick search on the terms “purpose and corporate responsibility.” In .85 seconds, you’ll pull roughly 324 M results, a cool 10 million more than what you’ll find if you google Walmart and guns. This may be a sliver of algorithmic hope for the future to those who still believe they can change the world—and are finding unexpected allies in brands that stand for something they believe in. Last week and by the hour, Walmart’s decision to change its gun…

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

Flipkart tops Forrester’s Customer Experience Index India Rankings

Forrester’s CX Index methodology was used to benchmark the CX quality of 39 brands in six industries Walmart's acquisition of Flipkart seems to be working for the e-commerce company as it has emerged as the top brand in the digital retailer's category in Forrester's Customer Experience Index (CX Index) India rankings for 2019. Shoppers Stop, Toyota Kirloskar and HDFC Bank are among the top four brands that have scored high on the overall index. Based on a survey of more than 10,000 customers in India in 2019,…

Walmart and Etsy Integrations Receive Major Upgrades in SureDone’s Multichannel E-Commerce Platform

Updated Integrations Embrace New Marketplace Features SureDone, a leading multichannel e-commerce listing and order management platform that increases the efficiency and overall online sales of brands, enterprises and growing e-commerce sellers, has updated its integration with the popular Walmart and Etsy marketplaces. "Our platform is unique in that we not only connect our own customers to marketplaces, but through our Marketplace-as-a-Service offering we connect our partner's customers to…

3 Ways B2B E-Commerce Marketing is Winning over B2C

Despite its best efforts and well-paid sales staff, the B2B e-commerce marketing and purchasing experience has always underwhelmed compared to B2C. A 2016 survey by eConsultancy found that only 15% of B2B executives felt they provided buyer experiences that were as strong as the top B2C experiences. According to our own data, however, B2B companies now believe that they have made significant headway in the past two years, reporting better experiences across six key areas: relationships and support, payment terms, product…

Perfect Sense Introduces Modern Publishing for All with Brightspot Readymade

Perfect Sense announced the general availability of Brightspot Readymade, a content management system that reduces reliance on IT to empower publishers to distribute content globally across all channels. Introducing @brightspotcms Readymade, a CMS from @perfectsensedig that reduces reliance on IT to empower publishers to distribute content globally across all channels. Companies often struggle to deliver content to more devices, in more languages, faster than ever before. Publishers must support these constantly changing…

Walmart Selects Emerging Technology Company RichContext As Connected Content Partner

Retail Technology Company Chosen to Innovate the Future of Both Rich Media and User Generated Content on Walmart.com Arkansas-based RichContext has recently been named by Walmart as a Connected Content Partner in their newly minted program.  In its expanded partnership role with Walmart, RichContext will continue its work of being the catalyst for brands to fully activate their digital shelf. The company will continue to revolutionize the rich media space on Walmart.com item pages and drive user engagement and sales. …