Browsing Tag

Walmart

Walmart Selects Emerging Technology Company RichContext As Connected Content Partner

Retail Technology Company Chosen to Innovate the Future of Both Rich Media and User Generated Content on Walmart.com Arkansas-based RichContext has recently been named by Walmart as a Connected Content Partner in their newly minted program.  In its expanded partnership role with Walmart, RichContext will continue its work of being the catalyst for brands to fully activate their digital shelf. The company will continue to revolutionize the rich media space on Walmart.com item pages and drive user engagement and sales. …

TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

AMP Agency Develops Proprietary Consumer Identity Strategy Designed to Drive Purchase

Releases White Paper Showing How Brands Can Maximize Every Consumer Interaction to Build Better Personas Based on True Consumer Behaviors Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behavior online, in-store, and through purchase. They recently released their learnings in a white paper, The Power of Behavioral Analysis and The Consumer Identity Strategy. “Using behavioral data to create a Consumer Identity Strategy is no longer for the…

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

A Lie Detector on Steroids, SPARK Neuro's Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More SPARK Neuro, the company revolutionizing the evaluation of audience engagement in advertising and entertainment, announced that it has secured a $13.5 million Series A financing round led by Thiel Capital with participation from actor and producer Will Smith and media and entertainment industry titan Michael Eisner's Tornante Company.…

RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language…

RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced it has cracked one of the advertising industry's most pressing challenges with the delivery of a robust brand safety assurance mechanism. The new brand safety solution is included in its ad platform is available now for customers with language support for eight major global markets including Australia, Canada, India, the UK and US. In recent years, brands and publishers have faced…

SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency

Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart, Jet.com, Home Depot, and Wayfair SocialCode, the leader in digital media marketing solutions, announced it has acquired Marketplace Strategy (MPS), a Cleveland-based leading Amazon sales acceleration agency. With a proven capability on most of the major social platforms, including Facebook, Google and YouTube, SocialCode is accelerating its Amazon offering with this acquisition. Amazon’s growing advertising business is in high demand for…

Walmart is Knock Knock Knocking on OTT’s Doors

Walmart Will Reportedly Offer Video-streaming Service at a Cheaper Rate than Competitors Netflix and Amazon Prime Video The next brand to reportedly enter the video-streaming war is Walmart. This will put Walmart in direct competition with subscription streaming giants like Netflix and Amazon Prime Video. According to a report by The Information, Walmart is reportedly planning to offer the service at a cheaper option than those of the competitors. The report also stated that Walmart might offer the service at a price…

Walmart Establishes Strategic Partnership with Microsoft to Further Accelerate Digital Innovation in Retail

Five-Year Agreement Will Leverage a Broad Base of Cloud, Ai and Iot Solutions for Enterprise-Wide Use Walmart Inc. announced it is establishing a strategic partnership with Microsoft Corp to further accelerate Walmart’s digital transformation in retail, empower its associates worldwide and make shopping faster and easier for millions of customers around the world. Through this partnership, Walmart has chosen Microsoft as it's preferred and strategic cloud provider tapping into the full range of Microsoft’s cloud…

Amazon Era: When People Shop Online, They’re Most Likely to Start on Amazon

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and offer the highest product label conversions. To stay on top of the Amazon Era, marketing teams must know the pulse of present ecommerce trends. To help marketing teams and brands understand the marketing on Amazon, Jumpshot recently…

Gartner L2 Report Offers Brands a Roadmap to Enhance Their Mobile Marketing

Digital Benchmarking Firm Gartner l2 Releases Its Inaugural Intelligence Report: Mobile Marketing 2018 The Gartner L2 Mobile Marketing report evaluates the mobile content and marketing strategies of 400 consumer brands across 13 sectors. The report identifies several best practices and case studies for brands to optimize their mobile marketing initiatives across channels including display advertising, paid search, and email. "Mobile has expanded from a top-of-funnel awareness device to a legitimate…

Customer Data Is the Next Competitive Battleground Shaping the Future of Digital Marketing

Customer Data Is the Next Competitive Battleground: 5 Trends Shaping the Future of Digital Marketing As the world grows more digitally savvy, brands must leverage technology across devices and channels to build more direct, intimate relationships with their customers. Gathering and activating customer data is the key to unlocking these successful consumer experiences, but not all brands are seizing the opportunity. Here are five data-driven trends that will shape the future — and expose the widening gap between companies…

Meredith Corporation Partners With Google On Launch Of New Product, AMP Stories

PEOPLE Is First Meredith Brand to Launch on AMP Stories Meredith Corporation announced that it is among the beta publishers launching AMP Stories, which was created in collaboration with the open source AMP project and Google. AMP Stories provides a mobile-focused format for delivering news and information as visually rich, tap-through stories. PEOPLE is the first Meredith brand to work on developing the format for the developer preview at the AMP conference in Amsterdam. "AMP Stories have extraordinary potential to…

What Retail Marketers Can Learn From Walmart This Holiday Season

This holiday season is predicted to be the largest on record. For retailers, the preparation should have started a long time ago. For those late to the game, take a look at Walmart. It’s projected that the retail behemoth’s e-commerce growth rate will top 40 percent. Walmart’s success story and the strategies it has used to drive growth can be replicated by other retailers. Drive growth this holiday season with these three lessons from Walmart-- Go With Your Strength For Walmart, a distinctly large physical…