WebEngage

Kaleyra Inc., a rapidly growing cloud communications software provider delivering a secure system of application programming interfaces (APIs) and connectivity solutions in the API/Communications Platform as a Service (CPaaS) market, and WebEngage, India’s leading marketing automation services provider for B2C businesses, announced a new strategic partnership combining Kaleyra’s global cloud communication services with WebEngage’s world-class marketing automation and customer data platform capabilities. Marketing…

SparkPost, the world’s largest email delivery and analytics engine, has named WebEngage, a leading, cloud-based, marketing automation platform, as one of its strategic international partners. The partnership with SparkPost expands WebEngage’s email portfolio, allowing its customers to leverage Sparkpost’s advanced technology to supercharge their email marketing efforts. Through this partnership, WebEngage is expected to expand its presence in the LATAM, SEA, & EMEA regions; while SparkPost is aiming to enhance its…

The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails. Marketing Technology…

The Launch of WhatsApp Reinforces WebEngage’s Omnichannel Capabilities with a Total of 8 Communication Channels on Offer WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses. With over 1.6 billion monthly active users, WhatsApp is the most popular…

Tell us about your role and the team/technology you handle at WebEngage.  Apart from leading WebEngage on all fronts, I am looking after Product, Marketing, and Sales functions to drive our mission of empowering consumer businesses to understand their users better and develop contextual customer engagement. How much has the Marketing Automation technology evolved in the last two years?  It has evolved by leaps and bounds. Firstly, Personalized communication has become an absolute necessity these days. If you take a look…

WebEngage Expands Its Burgeoning Partner Portfolio With the Inclusion of Kenscio's Email Infrastructure & Deliverability Management Solution Intelligent retention marketing platform WebEngage announced an expansion of their ESP portfolio via a strategic partnership with Kenscio Digital Marketing. WebEngage is a cloud-based Marketing Automation solution that offers cross-channel user engagement via Email, SMS, Mobile and Web Push, In-App Messages, and Web Messages, IVR & Facebook. The email medium has been a…

WebEngage’s Retention Marketing Conference EngageMint Recently Concluded Its Hugely Successful Second Edition at Taj West End, Bengaluru Marketing teams have to deal with two types of challenges in their ROI meetings – How many customers did they acquire? How many customers could they retain? In the era of hyper-scale personalization and targeting, Retention Marketing has its own niche in the ecosystem for Marketing Technology. Improving the customer retention rate is a massive kick to any business that directly impacts…

The Conference Is the Only One of Its Kind That Focusses on Retention Marketing & User Engagement for Growth WebEngage, a leading global Marketing Automation platform based out of India, has announced the second edition of their flagship marketing conference, ‘EngageMint’. It is scheduled to be held on December 6th at Taj West End, Bangalore. The EngageMint conference promises to be a one of a kind event that lays Retention Marketing to be front and center and aims to educate marketers about the importance of deep…

Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement strategy. This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy. Myntra is a household name in online fashion retail, with millions of users logging in daily to browse through over 5 lakh products from 2500+ brands across…

GoIbibo Will Leverage the Full-Stack Marketing Automation Platform Offered by WebEngage to Enhance Cross-channel User Engagement and Increase Their Booking Rates After months of small-scale rollouts, WebEngage has been roped in by OTA major Goibibo to power the brand’s User & Partner engagement strategy and execution. The Mumbai-based SaaS company is touted as one of the leading marketing automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as…

WebEngage became the first Indian company to raise funding from the newly launched CaaS arm of Social Capital - a California-based VC firm founded by renowned Valley executive Chamath Palihapitiya. Introduced by Social Capital, CaaS (Capital as a Service) is an entirely new concept of investing. It was built on the principle of data backed investing, wherein companies wouldn't need to make a traditional pitch. Instead, they would have to fill up a questionnaire, provide raw business data and share access of their cloud…