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Cloudinary’s 2020 State of Visual Media Report Reveals Untapped Opportunity to Profit From ‘Dark Social’ Peer Referrals

Report finds adding images and videos to link previews in messaging apps like iMessage, Slack and WhatsApp significantly improve audience engagement and conversion Cloudinary, the media management platform for many of the world’s top brands, today announced its second annual State of Visual Media report. This year’s data reveals an online universe rapidly expanding by geography, device, browser type and other factors. Crucially, with the continued rise of messaging apps like Slack, WhatsApp and WeChat comes growth in…

How Remote Working Will Help Retail Revaluate Its Agenda

As the impact of the coronavirus crisis grows every day, the retail world has had to evolve in countless ways, as how we shop and connect with each other has shifted dramatically. The pandemic has changed the way that all businesses are operating, not least in relation to working from home for those who are able to. We are living through dark times but it is important to try to stay positive – and the situation may well be giving many companies the chance to take stock of the future, says Robert Lockyer, the owner of…

Smarsh Introduces Capture and Archiving Support for WhatsApp and WeChat

Enables Organizations to Use Popular Encrypted Apps for Business and Meet Compliance, E-Discovery Obligations Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, today announced capture and archiving support for WhatsApp and WeChat, two prominent secure messaging applications that are undergoing rapid enterprise adoption. Organizations must capture, retain and review employee communications in support of regulatory retention and oversight obligations. This content also…

WeChat Releases New Report on the QR Code Economy’s Fight Against COVID-19

Tencent's WeChat, Tsinghua University's Tsinghua China Data Center, and the Tencent Social Research Institute jointly released a report entitled "The 2020 Pandemic and the QR Code Economy Report". The report points out that as an important part of the digital economy, the WeChat QR Code Economy has played an effective role in buffering the negative impact of the COVID-19 pandemic. In the first quarter, the WeChat QR Code economy increased by 25.86% in value from the prior year despite the difficult macroeconomic…

WeChat Retail Growth Plan Drives Digital Transformation

As Chinese domestic businesses gradually begin resuming operations and production following the period of industrial standstill caused by COVID-19, the pandemic itself continues to spread and affect businesses overseas. During this period, growing online traffic and leveraging new opportunities and models for growth has become a key goal for businesses. WeChat launched WeChat Retail Growth Plan and announced during the online event that WeChat would introduce specific measures aimed at supporting and facilitating the…

The Tsunami Of In-App Programmatic Advertising Is Coming – Ride the Wave

In this article, we will discuss what in-app programmatic advertising is. We will also consider the factors causing the boom in in-app programmatic advertising, which include the increased use of mobile devices and the increased need for mobile content. The growth of this market in China, and how their model of life-app integration presents increased opportunities for in-app programmatic advertising future is also considered. What Is Programmatic Advertising? The next big trend in Marketing is in-app programmatic…

Tencent Cloud Offers Cloud Conferencing Tool Tencent Meeting in Singapore

Tencent Meeting is listed as one of the digital solutions packages for companies that require a remote working tool on SGTech website during the novel coronavirus outbreak The Ministry of Trade and Industry of Singapore and the Chongqing Municipal People's Government hosted a video conference via Tencent Meeting last week to sign an agreement on the Chongqing Connectivity Initiative, being among the first to experience the tool's seamless conferencing features The features of online audio and video meetings with up…

Zendesk Releases Annual State of Messaging 2020 Report

Report reveals new data and insights on the most important conversational business and messaging trends in 2020 Zendesk, Inc. released State of Messaging 2020, the third annual report featuring expert commentary and in-depth analysis of the biggest trends in conversational business and the rapidly evolving messaging industry. The report combines interviews with more than two dozen customer experience product, sales, and marketing leaders from companies like Google, Twitter, Hootsuite, Birchbox, and more, with original…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, Talview, Konnect Digital, Gamut, Sojern, and WeChat. Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s…

WeChat Mini Programs Showcases New Capabilities to Celebrate its Third Anniversary

Total Transactions Surpasses 800 Billion RMB in 2019 Tencent's WeChat team celebrated WeChat Mini Programs' 3rd Anniversary by revealing that total transaction value generated on Mini Programs has exceeded 800 billion RMB in 2019, an increase of 160% year-on-year and a clear demonstration of the platform's tremendous business value. The announcement took place at the 2020 WeChat Open Class PRO event in Guangzhou, the flagship conference for business partners and developers where Tencent shares successful business cases…

Symphony and Tencent Announce Partnership to Integrate WeChat With Symphony’s Collaboration Community

The partnership enables communication between Weixin users and Regulated Professionals using Symphony’s Secure, Compliant Platform Symphony – the leading provider of secure cloud collaboration for global markets – announced a partnership with Tencent to connect Symphony’s community of 450,000 global markets professionals with the Weixin platform (known as WeChat outside mainland China). This integration is the first of its kind and enables two major global communities to connect and conduct business via their favorite…

It’s Ok to Message Your Customers – but They’re Not Your Friends

Messaging technology is more than mere texting. It supports incredible communicative flexibility, all within a single personalized environment. Be it WhatsApp or WeChat or Viber or Telegram, billions of people are flocking to messaging platforms to exchange images, gifs, video, and audio. And these platforms represent a new means for doing business, rapidly enabling access to myriad other services and applications — setting appointments, tracking shipments, buying gifts, ordering lunch, etc. Brand forays into messaging…

MarTech Interview with Robert Vis, CEO at MessageBird

"AI is particularly interesting when it comes to the intersection of Cloud Communications and the Internet of Things. " Tell us about your role and journey into Technology. What inspired you to start MessageBird? MessageBird itself was a big idea that started small, with just a handful of people in a garage along a canal in Amsterdam. Before founding MessageBird in 2011, I ran a company called ZayPay—a payments platform that enabled users to pay for virtual goods through their mobile phone bills in more than 50 countries.…

Infobip and Teckst Partner to Offer Conversational Customer Experience to Businesses Globally

New Platform Will Enhance Marketing and Amplify the Customer Experience for Global Brands Infobip, a global communications platform for businesses, and Teckst, an enterprise platform for two-way text and mobile messaging, announced a partnership that will combine the power of Infobip's global messaging infrastructure with Teckst's flexible CRM integrations to facilitate two-way conversations between brands and their customers. The collaboration will simplify implementation of enterprise level two-way messaging, a…

Splio Acquires Gowento to Strengthen Its Marketing Automation Eco-System

Splio’s Acquisition Is Driven by Its Deep Understanding of WeChat and the Rising Era of Shrinking Mobile Moments. In what looks like a critical strategic move, Splio has acquired Gowento to prepare its platform for the future of mobile commerce. While USA and China see the heavy adoption of mobile wallets, the European markets are vastly untapped. Hence, Splio intends to open a wide channel between consumers and brands to achieve long-lasting customer loyalty. Splio’s vision is based on three strong factors: The Era of…

MessageBird Introduces Programmable Conversations

New Omni-Channel Messaging Solution to Unify the World's Most Popular Communications Channels through a Single API MessageBird, the Amsterdam-based cloud communications platform company, announced Programmable Conversations, the API for unifying customer interactions across multiple channels into a single conversation thread. By consolidating a customer's entire communication history, enterprises can create rich customer profiles and deliver the ultimate personalized customer experience. Starting today, enterprises can…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

Conversocial Integrates WeChat Messaging as a Digital Customer Care Channel

Digital Customer Service Platform Helps Large Brands Scale Their Engagement with over 1 Billion Customers on WeChat Conversocial, the leading digital customer service platform, announced the addition of WeChat support–powering digital customer service capabilities for the massive Chinese social messaging network. The integration enables digital customer care teams to leverage intelligent agent routing, conversational filtering and prioritization, robust workflows, and real-time analytics to deliver digital care over…

Google to Dominate App Downloads in 2018 as Predicted by Adjust Report

The Benchmark Report Provides Detailed Insight into the App Market and App User Behavior Berlin-based app mobile measurement company Adjust recently published the results of its annual benchmark report for 2017. The data from the report was taken between January 1, 2017, and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world. Deeper coverage of countries included China, France, Germany, Japan, Russia, Turkey, UK and the US. Also Read: TechBytes with…