Browsing Tag

Weibo

How the World’s Three Internets Are Changing Global Marketing

At the turn of this century, virtually everyone was optimistic about the “democratization of information” that would be possible from shared global access to the unifying worldwide web. It was a promise that was exciting, terrifying and unbelievable all at the same time. And it was a hotbed for innovation that radically transformed industries – including Marketing – in ways that are still being played out. How So? In the US, companies like Google, Facebook, Amazon, and Apple ascended and drove entirely new kinds of market…

AdMaster Collaborated with Weibo to Bring Precision in Digital Marketing to New Level

The Collaboration With The Addition Of Weibo's Consumer Interest And Hobbies Data Enriches Its Understanding Of Consumer Social Behavior While Chinese consumers are spending more time on digital media, advertisers are also increasing their spending on digital platforms in 2017. However, with the fragmentation of internet platforms as well as the consumer journey, it is the key of marketing success if advertisers have full knowledge of consumer preferences. AdMaster, the leading marketing data technology…