How the World’s Three Internets Are Changing Global Marketing
At the turn of this century, virtually everyone was optimistic about the “democratization of information” that would be possible from shared global access to the unifying worldwide web. It was a promise that was exciting, terrifying and unbelievable all at the same time. And it was a hotbed for innovation that radically transformed industries – including Marketing – in ways that are still being played out.
How So?
In the US, companies like Google, Facebook, Amazon, and Apple ascended and drove entirely new kinds of market…