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Wellford Dillard

MarTech Interview with Wellford Dillard, CEO, Campaign Monitor

"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into technology. What inspired you to join Campaign Monitor? I’ve been working in technology and software for over 20 years. My background is primarily in operational finance — working in management consulting, investment banking and equity research before taking on CFO roles at Emma , one of the…

Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

Family of Technology Companies United Under New Corporate Name, CM Group CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable…