Browsing Tag

Wesley MacLaggan

Marin Software Research Reveals Rapid Growth of eCommerce Ad Spend

Marketers Also Embracing New Social Ad Formats to Grow Customer Base Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q2 2019 Digital Advertising Benchmark Report. These findings underscore the continuing growth of eCommerce advertising, while Instagram Stories are ripe for new customer acquisition opportunities. Marketing Technology News: Alibaba.com Opens Platform to Empower US Small Businesses to Sell to…

Marin Software Research Reveals Search, Instagram Stories, and Product-Focused Ads Dominate in Q4

Monthly Spending on E-Commerce Channel Ads Increased by 5x Since January 2018 Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q4 2018 Digital Advertising Benchmark Report. Marin Software's research confirms that search spend grew 10% globally year-over-year, advertisers spent larger portions of their budgets on Instagram Stories, and advertisers continued to invest in lower-funnel product-focused ads to take…

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but every day. With the growing demands from the publishers' side, the focus of leading cross-channel advertising platforms is to deliver transparent retargeting and prospecting solution powered by cross-channel intent backed by real-time performance metrics. To understand the current state of…