white paper

The New Resources Are Designed to Educate Marketers on Cross-Device Identity Resolution and Advance Audience Identification Across the Industry Screen6, the leading provider of cross-device identity management, released its new white paper, “Cross-Device 101: A Guide for Understanding Cross-Device Identity Management,” a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm. Additionally, Screen6 has launched the Screen6 Knowledge Hub, an online…

This Rakuten Marketing Whitepaper Is the Latest in a Series of Industry Expert Thought-Leadership Content With the General Data Protection Regulation (GDPR) deadline behind us, US brands are now under the gun and those uninformed and/or unprepared face real business risk. At the very root of GDPR is a drive to protect consumer data and drive more meaningful, authentic marketing experiences for online shoppers. Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven…

Informed By Metrics and User Feedback, the White Paper Details Proven e-commerce Marketing Tactics ContentWriters has released a new white paper for e-commerce businesses that are looking to increase inbound leads and accelerate revenue growth. "E-commerce is an incredibly vibrant space that's flourishing. We've seen a pretty drastic uptick in requests for product descriptions from companies looking to gain an advantage over their competitors," said Francesco Montesanto, Director Marketing, ContentWriters. Also…