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Whole Foods

TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

Customer Data Is the Next Competitive Battleground Shaping the Future of Digital Marketing

Customer Data Is the Next Competitive Battleground: 5 Trends Shaping the Future of Digital Marketing As the world grows more digitally savvy, brands must leverage technology across devices and channels to build more direct, intimate relationships with their customers. Gathering and activating customer data is the key to unlocking these successful consumer experiences, but not all brands are seizing the opportunity. Here are five data-driven trends that will shape the future — and expose the widening gap between companies…

Battle of Two Giants in 2018 Will Inspire Everybody Else to Think Differently

Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that made up for their respective weaknesses. Amazon added brick and mortar aspects to their business through their launches of bookstores, their experimental Amazon Go store, and their purchase of Whole Foods. On the flip side, Walmart’s purchase of Jet.com was followed up with their acquisition of a number of other strong e-commerce and direct-to-consumer brands such as Bonobos and Moosejaw to…