Browsing Tag

Wideorbit

PremiumMedia360 Hires Multiple Key Executives Amid Significant Growth

Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made three key hires to its leadership team. The executives are each filling newly formed roles. Chhavi Saxena, Vice President of Accounting and Finance. Saxena comes to her position with extensive experience in company-wide financial processes and strategic M&A, particularly in the advertising world. Most recently, she served as Senior Vice President of Finance for Agency EA,…

Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery

Single Holistic View Across Omnichannel Media Now Available For Marketers Viant, a people-based advertising technology company, announced its partnership with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.…

Matrix and WideOrbit Extend Partnership to Automate CRM Data Flow for Media Companies with New API Integrations

Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s Monarch media ad sales platform and WideOrbit’s traffic and billing system Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s media ad sales platform, Monarch, and WideOrbit’s traffic and billing system, WO Traffic. The new partnership, a culmination of enhanced processes and workflows along with added API integrations, will increase throughput and visibility while…

Cherry Creek Now Streaming with WideOrbit

Small Market Radio Station Group Launches WideOrbit’s WO Streaming to Monetize Digital Audio Station Streams WideOrbit Inc., the platform for connecting ads and audiences everywhere, said that Cherry Creek Media radio stations are now offering digital audio streams online of their broadcast content with WideOrbit’s WO Streaming platform. Cherry Creek Media owns and operates 52 music, news and talk radio stations in twelve markets in Washington, Utah, Arizona, Montana, and Colorado. While some of its broadcast content…

Tribune Broadcasting TV Ad Sales Open 24-7-365 With WideOrbit’s Programmatic Marketplace

In a first for the local broadcast television industry, Tribune Broadcasting, a division of Tribune Media Company, has launched an ‘always-open’ TV ad sales operation thanks to a technology partnership with programmatic TV leader Wideorbit. "Tribune’s embrace of an ‘always-open’ programmatic sales operation will make its local broadcast TV ad inventory as easy to purchase as any other media option." As an early adopter of machine-assisted sales of local spot advertising, Tribune collaborated with WideOrbit on…