Marketing Technology Highlights of The Week: Featuring Sprout Social, Adobe, WideOrbit, Khoros and more!

What should modern marketers focus on when trying to overcome current challenges caused by rising inflation and upcoming recession fears? Catch more from this weekly highlight:

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MarTech Quote-of-the-Week!

“Given inflation is rising and a recession is looming, it’s more critical than ever that marketers are measuring what really matters. However, in the rush to drive more ROI, many marketers are becoming even more dependent on last click measurement data to make their investment decisions. While it might be the easiest method, it’s definitely not the optimal method.”

Stacy Malone, VP of Global Business Marketing at Pinterest

 Top MarTech News of The Week: 10th April to 14th April

MarTech QnA with the Expert

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Today’s marketers struggle to find talent that can quickly wrestle their data and squeeze out insights. Finding analytically enabled marketers can be incredibly difficult, and finding tools that can grow with the customer over time is equally challenging. This means companies become inefficient in creating personalized experiences as they simply don’t have the people pulling the data needed for it.Alan Jacobson, Chief Data and Analytics Officer at Alteryx

MarTech Articles on Data Privacy, Martech ROI, Mobile Ad Spends and More!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 161: How to Establish Better Customer Success Frameworks with You Mon Tsang, CEO and Founder of ChurnZero

Episode 160: Enhancing Inter Department Collaboration in B2B: with Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute

Episode 159: The Benefits of AI in Content Development, Marketing and Sales with Ben Pines, Director of Content at AI21.com

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