brand advertising

For the First Time Ever, Brand Marketers Can Deterministically Measure the Full Scope of Sponsorship Investment Effectiveness Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with…
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Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that…
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CTV growth creates significant omnichannel opportunity for brands A Vericast survey of more than 1,000 U.S. adults revealed that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on…
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New Study Commissioned by TextNow Finds Purpose-Driven Content and Meaningful Connections are Key Drivers TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service supported by mobile advertising, unveils new…
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Ogury, a global technology leader in mobile brand advertising, is happy to announce the appointment of Blandine Kouyaté as chief people officer. In her role, Blandine will be responsible for bringing the voice of Ogury’s people to the table…
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Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams as it continues its global expansion. Jessica Rosevear…
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Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key promotion as it continues its global expansion, with Svenja Damzog promoted to Director, Publisher Services, EMEA and NA.…
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Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the…
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Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,0000 Adverty, the leading in-game platform for advertisers, agencies and game developers, will…
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Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020.…
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Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible…
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New first-to-market solution will offer an exclusive brand lift guarantee on key performance indicators LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an…
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ATM.TV, a business specializing in digital content and brand advertising, has entered into an exclusive sales and marketing agreement with FCTI, Inc. to provide exclusive ATM toppers and content for 7-Eleven, Inc. ATM.TV has developed a…
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Former Chief Growth Officer of Publicis Brings Unique Vision of the Intersection of Data and Humanity to Advance LoopMe Marketing Technology LoopMe, the outcomes-based video platform, announced it has added data business leader Rishad…
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New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories GumGum, Inc., an artificial intelligence company specializing in solutions for…
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"I think wearable AR will be a huge game-changer over the next 10 years." Journey into Tech Hi John, tell us about the major milestones in your career as a Marketing professional? I started with Brierley in 1995 when I was working…
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Gamers make up 37% of the global internet population. But they can’t simply be defined as one group. To really know gamers, it’s important to look at the different types of gamers to understand what makes them tick and ultimately how brands…
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"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most…
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Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid…
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New Collaboration Poised to Disrupt the Advertising and Marketing Industry by Delivering a Pristine Messaging Channel for Brands to Create Rich, Personalized Interactions That Reward Consumers for Their Time and Attention Synchronoss…
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