Browsing Tag

brand advertising

Siemens to Install Road Runner Media Patented Rear-Facing Digital Screens on Fleet of 2,500 Technicians’ Vans

Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced a contract with Siemens to install rear-facing Road Runner digital media panels on technicians’ vans across the country. The digital screens will enhance safety by serving as an oversized Digital Brake Light™ and turn indicator while also having the capability to display public service announcements and advertiser messaging. Siemens, a leading provider of smart infrastructure solutions and…

Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly With Seamless in-Game Advertising on the Unity Platform

Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,0000 Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET. The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile…

Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers

Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020. The report reveals that global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic. Other insights from the report include a global rise in cost-per-click (CPC), expanded reach for advertisers on Facebook, a…

Adverty Is Granted Second US Patent for in-Game Ad Viewability Technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible in a three-dimensional gaming environment rendered on a screen - a key functionality of Adverty's industry-leading in-game advertising platform. Adverty, the leading in-game platform for advertisers, agencies and game developers, announces the notice of allowance for its most recent…

LoopMe Launches AI Outcomes Guarantee Allowing Advertisers to Drive Business Outcomes

New first-to-market solution will offer an exclusive brand lift guarantee on key performance indicators LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs). This new artificial intelligence (AI)-based solution allows advertisers the ability to further maximise their media investments through providing guarantees on effectiveness goals such as ad recall, brand…

ATM.TV Joins FCTI to Roll Out Digital-Out-Of-Home Advertising

ATM.TV, a business specializing in digital content and brand advertising, has entered into an exclusive sales and marketing agreement with FCTI, Inc. to provide exclusive ATM toppers and content for 7-Eleven, Inc. ATM.TV has developed a specialized software and hardware platform that will allow advertisers to target HD screens placed above ATM units. FCTI recently installed digital-out-of-home (DOOH) screen networks above its ATMs at more than 8,500 participating 7-Eleven stores in the U.S. Marketing Technology News: …

LoopMe Bolsters Data Advisory Board with Powerhouse Addition of Rishad Tobaccowala

Former Chief Growth Officer of Publicis Brings Unique Vision of the Intersection of Data and Humanity to Advance LoopMe Marketing Technology LoopMe, the outcomes-based video platform, announced it has added data business leader Rishad Tobaccowala to its Data Advisory Board, bolstering the caliber of the board and further validating the market opportunity for LoopMe within data, measurement, technology, media and attribution. Former Chief Growth Officer of Publicis and author of the best-selling book "Restoring the Soul of…

60% of Content Containing COVID-Related Keywords Is Brand Safe

New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is actually safe for brand advertising. The findings come from analysis by Verity, the company’s machine learning-based content analysis…

MarTech Interview with John Pedini, Chief Marketing Officer at Brierley+Partners

"I think wearable AR will be a huge game-changer over the next 10 years." Journey into Tech Hi John, tell us about the major milestones in your career as a Marketing professional? I started with Brierley in 1995 when I was working at a Brand Advertising shop in Dallas. I met Hal Brierley who was looking to transform his company from a database marketing firm into a full-service loyalty and CRM agency with technology capabilities that would allow Brierley’s current and future clients to expand loyalty to the online…

How Can Brands Reach Hardcore Gamers?

Gamers make up 37% of the global internet population. But they can’t simply be defined as one group. To really know gamers, it’s important to look at the different types of gamers to understand what makes them tick and ultimately how brands and marketers can reach different subgroups. GlobalWebIndex’s latest report on gaming personas identified 6 different gaming subgroups, ranging from casual gamers such as mobile-only gamers (those who don’t play on computers, handheld devices, or consoles) to more hardcore gamers such…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Online-to-Offline Attribution: Three Vital Questions to Ask

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…

Synchronoss and WeAre8 Partner to Leverage RCS-Enabled Messaging to Transform the Consumer-Brand Relationship

New Collaboration Poised to Disrupt the Advertising and Marketing Industry by Delivering a Pristine Messaging Channel for Brands to Create Rich, Personalized Interactions That Reward Consumers for Their Time and Attention Synchronoss Technologies, Inc., a global leader and innovator of cloud, messaging, digital and IoT products, and WeAre8, a platform that provides the infrastructure for brands and individuals to build relationships at scale, announced a new partnership that is poised to radically disrupt traditional…

Big Data Ad-Tech Powers The Inc. 5000

At the End of the Decade, Startups Like Strategus Are Poised for the "Soaring '20s" With hundreds of data-driven technology companies dominating the Inc. 5000, few industries have seen as much growth and change over the last decade as advertising, marketing and media. Ad-tech startups like Denver's Strategus, which made the prestigious lnc. 5000 list of fastest-growing private companies for the second year in a row, are redefining the relationship and relevancy between brand advertising and consumers. Though Inc. 5000…

The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that their remit is constantly expanding and their role, continuously evolving. There is now a plethora of ways for marketers to understand their customers. Big data, IoT, Artificial Intelligence (AI) and marketing automation are just a few examples of the tools and methods on offer to help…