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WinMo

CMO Tenure Hits 43 Months, but Not for Women, According to Winmo Analysis of 2,400 Tenures

Winmo's Report Is the Broadest and Most Conclusive Examination of Marketing Leadership Tenure to Date In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles five months sooner than their male counterparts (37.5 months vs. 43 months). This was the first year that gender parity was included in the report, which considered over 2,400 CMO data points across national advertisers with media spend above $2 million,…

Winmo Acquires Access Confidential to Deliver High-Quality B2B Sales Intelligence

Winmo, Together with Access Confidential, Would Provide the Advertising Market with the Mission-Critical New Business Intelligence They Need to Thrive In a series of acquisitions, Winmo, a product of List Partners, has now acquired Access Confidential. With this acquisition, Winmo is further fortifying their position as the market-leading B2B sales intelligence provider to agencies and the wider advertising industry. The Access Confidential acquisition delivers on the company’s mission to provide the most comprehensive…

Winmo Acquries Redbooks to Further Refine B2B Sales Intelligence

Redbooks' Acquisition Enriches Winmo’s Sales Intelligence Dataset and Secures Its Position as the Most Widely Used and Highly Rated B2B Sales Intelligence Provider for the Advertising Industry Winmo, a product of List Partners, has acquired Redbooks. The acquisition is seen as a move that solidifies Winmo's position as a market-leading B2B sales intelligence provider to the advertising industry. The acquisition delivers on the company’s mission to provide the most comprehensive and forward-looking sales data, empowering…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…