Browsing Tag

WinMo

CMO Tenure Hits 43 Months, but Not for Women, According to Winmo Analysis of 2,400 Tenures

MTS Staff Writer Dec 15, 2018 0

Winmo's Report Is the Broadest and Most Conclusive Examination of Marketing Leadership Tenure to Date In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate…
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B2B Data

Winmo Acquires Access Confidential to Deliver High-Quality B2B Sales Intelligence

Sudipto Ghosh May 15, 2018 1

Winmo, Together with Access Confidential, Would Provide the Advertising Market with the Mission-Critical New Business Intelligence They Need to Thrive In a series of acquisitions, Winmo, a product of List Partners, has now acquired…
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B2B Data

Winmo Acquries Redbooks to Further Refine B2B Sales Intelligence

Sudipto Ghosh May 15, 2018 1

Redbooks' Acquisition Enriches Winmo’s Sales Intelligence Dataset and Secures Its Position as the Most Widely Used and Highly Rated B2B Sales Intelligence Provider for the Advertising Industry Winmo, a product of List Partners, has…
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Interviews

Interview with Melinda McLaughlin, CMO, Extreme Reach

Sudipto Ghosh Mar 8, 2018 0

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of…
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