Browsing Tag

WordStream

Interview with Eng Tan, CEO and Founder, Simplr

"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect of how their customer is communicating to them, and at every step of the sales cycle."Tell us about your current role and about your background and how you came to found Simplr?  My role is to deliver a great customer experience for our partners and their consumers. What that looks like specifically ranges from day-to-day quality control to anticipating and understanding our partner needs, to…

Gannett Completes Acquisition of WordStream

Gannett Is Now Able to Offer a Full Spectrum of Digital Marketing Services Gannett Co., Inc. announced that it closed the acquisition of WordStream, Inc, a provider of cloud-based software-as-a-service (SaaS) solutions for local and regional businesses and agencies to optimize their digital marketing services campaigns. The closing of the transaction follows the receipt of all necessary regulatory clearances and approval of the transaction by WordStream shareholders. “Today’s announcement is an important milestone as…