Browsing Tag

Wunderman Thompson Commerce

Black Friday Spending to Shrink by Nearly a Quarter in 2020

10-week “Mega Peak” to begin on Prime Day (13th October) with Amazon set to take even bigger share of the sales season. Q4 2020 will see one of the longest and most competitive periods of discounting that British retail has ever experienced, with more deals over a longer period, vying for a share of decreasing consumer spending. Whilst the period will get longer, the spending will be less as the impact of Covid-19 on consumers’ wallets looms large. The Black Friday period has been forecast to shrink by nearly a quarter (22%)…

Riversand and Wunderman Thompson Commerce Partner to Deliver Cloud-Native Data Management Solutions in Europe

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, and Wunderman Thompson Commerce, the leading global digital agency in commerce, announced their alliance to help organizations deliver winning commerce capabilities across all digital touchpoints, including third-party marketplaces such as Amazon, online retail, direct to consumer (D2C) and social media. Marketing Technology News: WPP Acquires Velvet Consulting This partnership enables Wunderman…

Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic

Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme New research by Wunderman Thompson Commerce reveals that fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry. The COVID, Commerce and the Consumer research – which surveyed 2,000 UK consumers on their shopping experience during the COVID-19 pandemic – found that the need for safety…

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales

Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

New Study Reveals Rising Demand for Digital Services Among Millennials

Wunderman Thompson Commerce research shows nearly half of millennial consumers now prefer their online purchases to be digital and instantly downloadable Research conducted by Wunderman Thompson Commerce has revealed that, in the rush to reach vulnerable consumers during lockdown, brands and retailers must not forego the near half (44%) of millennial consumers who now prefer their online purchases to be digital and instantly downloadable, rather than physical. The company’s latest Future Shopper report - which surveyed…

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

Next Generation of Shoppers’ Favourite Social Media Personalities Set to Influence the Future of Retail

More than half (55%) of children aged 6 to 16 say they want to buy a product if their favourite YouTube or Instagram star is using or wearing it, according to a survey from Wunderman Thompson Commerce. The company's Generation Alpha report highlights the growing importance of influencers in the lives of the next generation of shoppers, with a further 14% saying they'd like for influencers to operate their own retail outlets in the future. A move in this direction could lead to a seismic shift in the retail landscape, as…

New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z

Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the Retail Giant A new study released by Wunderman Thompson Commerce found Amazon’s race to dominate eCommerce could be facing challenges, as younger consumers report less satisfaction with the retail giant than older generations. The company’s latest Future Shopper report takes an in-depth  look at the current commerce landscape through the lens of the modern shopping journey and found that while Amazon attracts more…