Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages

‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

Data: Over Half of Consumers Ignore Retailer Emails Because of Inbox Overload

Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive To Lead The Company’s Evolution

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Data: Mobile Conversion Rate Equals Desktop for the First Time

Latest Report: 90% Marketers List Email as One of Their Top Priorities in 2018