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Yes Marketing

Infogroup, via Its Yes Marketing Division, Receives Industry Recognition From the Internet Advertising Competition (IAC) and Horizon…

Data and real-time intelligence solutions provider honored for its work on behalf of five clients across twelve different categories Infogroup, today announced its work on behalf of five clients earned twelve industry awards from the Horizon Interactive Awards and Internet Advertising Competition (IAC). The Horizon Interactive Awards, now in its 18th year, recognize and promote the best website designs, videos, online advertising, print media and mobile applications. Four Infogroup clients were chosen from a field of…

Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don't feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there's room for improvement when it comes to these brands' retention and loyalty strategies, according to a new study by Yes Marketing. In their report "Understanding the Traveler's Journey," Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their…

Data: Cyber Monday Emails Sent in Q4 2018 Generated Three Times the Conversion Rate of Standard Emails

Yes Marketing Study Finds Brands Sent 25 Percent More Cyber Monday Emails Year-Over-Year Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event's status as a powerhouse for driving purchases during the holiday season. In its 2019 Holiday Marketing Guide, Yes Marketing analyzed more than 6 billion emails sent in Q4 2018. The report found that despite a 25% increase in adoption, Cyber Monday emails generated a 57% higher…

Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing

Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading provider of data and data-driven marketing solutions, announced two important executive appointments: Brad Wamsley as Executive Vice President, Enterprise Sales; and Dan DeZutter as Senior Vice President of Technology, Yes Marketing. These strategic appointments emphasize Infogroup’s ongoing commitment to expanding its enterprise sales efforts and continually improving its…

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a new study by Yes Marketing. For their "Understanding the Traveler's Journey" report, Yes Marketing surveyed more than 1,000 travelers on their priorities as they engage with travel and hospitality brands. While more than…

Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier

Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday's popularity grew In Q4 2018, twenty-six percent of marketers sent Black Friday emails before November 19 and some started as early as November 1, according to a new report by Yes Marketing. This represents a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season. In its 2019 Holiday…

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to

Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of consumers say they will pay more to buy from a retailer they're loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty" report, Yes Marketing surveyed over 1,000 retail shoppers to identify their priorities and motivations as they move along the…

Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management…

Adobe to Power Yes Marketing's Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective and Existing Customers Yes Marketing announced that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will benefit from white glove agency, implementation and program management services from Yes Marketing paired with the advanced capabilities of Adobe Campaign, the industry's leading…

Yes Marketing receives industry recognition from Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition

The Leading Multichannel Marketing Services and Technology Provider Honored in Thirteen Different Award Categories for Their Work on Behalf of Six Clients Yes Marketing announced that its work on behalf of six clients – including Olive Garden, Choice Hotels, Spartan, and Community Coffee – has been recognized by the Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition (IAC). The Webby Awards, an annual competition presented by the Academy of Digital Arts and Sciences to honor the best in…

Yes Marketing Announces Expansion of Adobe Collaboration to Support a Growing Need for Sophisticated Technology and Service Solutions in the…

Yes Marketing announced an expansion of their relationship with Adobe designed to fill a market gap in technology and services offered to companies in the healthcare vertical. This collaboration enables Adobe customers to get full use of Adobe Campaign, Adobe’s b2c cross-channel campaign management solution while enabling regulatory-compliant use of all customer data assets. Adobe customers in the healthcare vertical and beyond, now have access to Yes Marketing’s robust technology and expert services to enhance their…

Yes Marketing Announces Partnership with Kalmbach Media to Enhance Digital Communications and Expand Growth in Key Audience Segments

Kalmbach selects Yes Marketing to activate advanced consumer insights, enable responsive template creation and enhance inboxing Yes Marketing announced that Kalmbach Media, the leading content creator serving specialty interest and hobby enthusiast markets, has selected the marketing technology vendor as their multichannel marketing services and technology provider. Yes Marketing will provide access to its multichannel marketing communications platform Yesmail360i as well as expert strategy, creative, analytics and…

How to Improve Your Gmail Reputation

Gmail is the fastest-growing and most actively used internet service provider (ISP), with over 1.2 billion users worldwide. What’s more, according to Yes Marketing data, Gmail accounts for 30 percent of all brands’ email subscribers — a number that has nearly doubled since 2013. Gmail’s dominance and constant innovation have redefined Email Marketing best practices and significantly impacted marketers’ ability to reach subscribers. Gmail is incredibly protective of its users. In fact, Gmail enforces high standards for…

Data: Over Half of Consumers Use Mobile Apps When Shopping In-Store

Yes Marketing Finds More Than Half of Consumers Are Using Smartphones and Mobile Devices to Enhance Their In-Store Shopping Experience Whether it's to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer's mobile app while in-store, indicating that the industry has reached a tipping point in consumers' cross-channel expectations, according to a new study by Yes Marketing. In its Surviving the Retail Apocalypse report, Yes Marketing surveyed over 1,000 consumers…