YouTube TV Archives — MarTech Series

MarTech Series’s Marketing Technology Highlights of The Week Featuring Salesforce, Viant Technology, Simpli.fi and more in martech!

AI/ML MTS Staff Writer - March 10, 2025

Simpli.fi Expands Omnichannel Offering and Streamlines Execution for Advertisers Across Platforms with YouTube TV

Native & Programmatic Advertising PRNewswire - March 4, 2025

AdLib Grows Suite of Advanced Programmatic Solutions for Midmarket Advertisers and their Agencies

Native & Programmatic Advertising prweb - November 30, 2023

Evergent Launches Sports Accelerator to Optimize Monetization for Sports Programming

Content Globe Newswire - September 13, 2023

News Consumption in April Boosts Cable’s Share of TV, according to Nielsen’s Latest Report of The Gauge

Technology PRNewswire - May 16, 2023

Cable Viewing Rebounds in March, Amplified by Sports, College Basketball Playoffs, according to Nielsen’s Latest Report of The Gauge

Customer Experience Management PRNewswire - April 18, 2023

Frontier Communications and YouTube TV Announce Partnership

Content Business Wire - December 6, 2021

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV Across All Devices, Including Connected TV with Co-Viewing

Advertising Trends PRNewswire - October 12, 2021

Former YouTube Executive Kelly Merryman Joins Aura as President and Chief Operating Officer

Customer Experience Management PRNewswire - October 6, 2021

Comscore to Provide Deduplicated Connected TV Measurement for YouTube and YouTube TV

Technology PRNewswire - August 9, 2021

QVC Launches on YouTube TV

E-Commerce and Mobile Commerce PRNewswire - January 27, 2021

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Analytics MTS Staff Writer - October 15, 2020

Tag: YouTube TV
Y