Browsing Tag

YouTube TV

Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time

Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen's ability to measure YouTube beyond computer and mobile and builds on Nielsen's expanding Advanced TV product suite that…

Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for delivering incredible value and performance, continues to improve the award-winning SmartCast platform. With faster navigation, more content than ever before, versatile work from home features and improved smart home functionality, it is easier than ever to stream and interact with your…

7 Amazon Initiatives Driving Its $59.7 Billion Sales Figure in Q1 2019

Amazon initiatives continue to maintain strong financial growth in the competitive technology space. In its recently published financial report, Amazon confirmed that its sales grew by 17% to touch $59.7 billion in Q1 of 2019. The company is currently guided by its principle of customer obsession, vast scale of innovation and operational excellence across its operations. In this article, we tell you about the seven exciting Amazon initiatives from the last few months that have directly driven sales, enabling the tech…

New Study Finds the Current State of Pay TV, OTT & SVOD in 2019

The Latest Horowitz Research Report, State of Pay TV, OTT & Svod, Reveals That Although TV Content Viewers Are Using Newer Streaming Services, a Traditional Viewing Technology Is Re-Emerging The latest data from Horowitz Research reveal that while TV content viewers in the US are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas. Horowitz's State of Pay TV, OTT & SVOD 2019 study finds that 34% of TV content viewers are accessing…