YTMP

CreatorIQ announced it has joined YouTube’s Measurement Program (YTMP), adding the leading enterprise influencer solution to the program’s roster. YTMP Partners are a carefully vetted group and differentiated as certified vendors demonstrating strong market demand, a positive industry track record, and compliance with Google and YouTube policies. As a partner in the “Content Insights” category, CreatorIQ will access deeper insights on trending topics, YouTube creators, and content performance, advancing its position as the…

VuePlanner joins the YouTube Measurement Program as trusted, independent solution for driving and measuring marketing performance on the platform VuePlanner, a leading solution for contextual, data-driven YouTube campaign performance, today announced its verification as a partner in the YouTube Measurement Program (YTMP). Marketing Technology News: FreedomPay Integrates with Google Pay to Support Next Level eCommerce Payments YTMP was created to offer advertisers an array of trusted, independent solutions for driving…

Company Expands Contextual and Audience Targeting Expertise for YouTube Advertisers Sightly Enterprises, Inc. announced that YouTube has selected the company for its YouTube Measurement Program (YTMP). This partnership gives Sightly expanded API access to data that fuels rich contextual targeting for YouTube advertisers. "Membership in the YTMP boosts our ability to maximize advertisers' desired outcomes across YouTube," says Greg Garunov, Sightly's SVP Business Development & Marketing Strategy. "We've been a big…

Pixability will be recognized as a leader in Brand Suitability & Contextual Targeting as well as Content Insights Pixability, the leading provider of software and insights for video advertising on YouTube, YouTube on TV and Connected TV, announced its selection for the expanded YouTube Measurement Program (YTMP). Pixability was the first company to be certified as a YTMP member in 2016. This expanded version of the YTMP will include verified partners across three specializations: brand suitability & contextual…