Zappi

A staggering 85% of consumers don’t currently have a desire to interact with their favorite brands or communities, whereas only around one in five (20%) states a desire to shop in the metaverse. Familiarity is still low, and 55% of…
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The company’s strong performance in 2021 indicates a promising future ahead in 2022 and beyond. Zappi, the agile platform designed for creators, today announced it has reached a critical milestone of $50 million in sales in 2021,…
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Data from Zappi highlights winning UK Christmas ads among retailers, with Aldi topping the list. Zappi, the ad and innovation testing platform built by brands for brands, shared the results of the top Christmas ads in the UK. After…
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The award honors Zappi for its engaging and inclusive workplace culture. Zappi, the ad and innovation testing platform built by brands for brands, today announced it has been named Best Place to Work in the first year this…
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Leading digital insights companies win in the Programmatic Category for their connected data solution that doesn't rely on third-party cookies for digital ad tracking Cint, a global software leader in digital insights gathering, and Zappi,…
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Acquisition adds statistical tools and expertise to the company. Zappi, the ad and innovation testing platform built by brands for brands, today announced it has acquired the business and assets of Chicago-based start-up…
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Gladden brings over a decade of insights experience to the company’s product management team. Zappi, the ad and innovation testing platform built by brands for brands, announced that Lindsey Gladden has joined the company as…
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Zappi Amplify TV was developed and tested in partnership with PepsiCo and other global consumer brands. Zappi, the ad and innovation testing platform built by brands for brands, today announced the launch of Zappi Amplify…
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The former CMO of Nielsen and WeWork will play a valuable role in the company’s growth. Zappi, the ad and innovation testing platform built by brands for brands, today announced Marcy Shinder has joined its board of…
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Palmer spent nearly a decade transforming advertising research for the global brand. Zappi, the ad and innovation testing platform built by brands for brands, today announced that Lauren Palmer has joined the company as…
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LoBue has a proven record of designing and executing integrated marketing campaigns that generate revenue. Zappi, the ad and innovation testing platform built by brands for brands, today announced that Melanie LoBue has…
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The international sales team has doubled in size, and is planned to triple by the end of 2021. Zappi, the ad and innovation testing platform built by brands for brands, today announced significant growth in its…
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Zappi, the ad and innovation testing platform built by brands for brands, announced that Alice Saje has joined the company as executive vice president of operations. In this role, she will be responsible for leading Zappi’s global…
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Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi Creative Digital, a new digital advertising tool that allows customers to assess the potential of…
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Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns Zappi, a leading consumer-insights automation platform, and top market and advertising research and measurement company Survata, announced Ad Pulse, an always-on…
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