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Zappi

Zappi Launches New Creative Digital Tool to Improve In-Context Advertising Insights

Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi Creative Digital, a new digital advertising tool that allows customers to assess the potential of creative campaigns within hours before committing budget to digital advertising. The Zappi Creative Digital tool will join Zappi's larger suite of advertising products, which is used by Fortune 500 companies such as PepsiCo, IBM, Verizon and Unilever to test video, audio and static ads. Now,…

Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns Zappi, a leading consumer-insights automation platform, and top market and advertising research and measurement company¬†Survata, announced Ad Pulse, an always-on attitudinal advertising metric that gives brands consistent brand-impact measurement for all of their advertising campaigns. Built on Zappi's insights platform and directly powered by Survata, the world's most advanced Ad Measurement platform with the industry's largest consumer reach, Ad…