Abbott and Omada Health Partner to Offer Integrated Digital Health and Coaching Experience for People with Type 2 Diabetes

“The mission of Omada Health has always been to empower meaningful, sustainable behavior change for those individuals living with Type 2 diabetes and other chronic conditions,” said Omada co-founder and chief executive officer Sean Duffy. “Partnering with Abbott to give individuals access to FreeStyle Libre as part of the Omada program will deliver a unique combination of personalized human coaching and technology-enabled care to support those goals.”

Marketing Technology News: Nokia Celebrates Twelve Months of 5G Achievements

With a one-second scan using a smartphone over the FreeStyle Libre sensor worn on the back of the upper arm, users get real-time glucose readings every minute, historical trends and patterns, and arrows showing where glucose levels are going without having to fingerstick. The integrated solution with Omada will provide real-time glucose data and actionable information for participants to better manage their diabetes and guide personalized recommendations from their coaches.

“We’ve seen how FreeStyle Libre transforms lives through its proven track record in improving health outcomes, and our goal is to find new ways for even more people with diabetes to benefit from this technology,” said Jared Watkin, senior vice president, Diabetes Care, Abbott. “Through this collaboration, we’re creating a personalized care experience that combines Abbott’s leading CGM technology with Omada Health’s professional coaching and digital platform – giving people with Type 2 diabetes actionable information that leads to better health.”

Marketing Technology News: CDPs and Analytics Take CRM Lead Management Providers to New Heights

HOW THE PROGRAM WILL WORK

Omada Health will offer the integrated solution to employers and health plans. People diagnosed with Type 2 diabetes who are eligible will be guided through a tailored experience that includes an online physician consultation, obtaining a prescription of Freestyle Libre and delivery of a welcome kit that includes the CGM system and a wireless scale.

Abbott and Omada Health’s integrated solution is powered by the companies’ proprietary algorithms and analytics and provides participants with personalized digital care, directly from their smartphones,³ to help better manage their diabetes. Participants will be able to track progress and receive proactive, tailored recommendations from their assigned certified diabetes educator (CDE) coaches through online chats in Omada’s app. The program also includes interactive educational lessons about diabetes, support from an online peer group and a tailored action plan to help the user build long-term healthy habits to achieve their goals.

“I’ve worked as a registered dietitian and certified diabetes educator for more than 10 years,” said Danene ‘DJ’ Moberly, registered dietitian and CDE coach, Omada Health. “The biggest barriers to success for my patients have always been immediate access to a diabetes educator when they need it most and a lack of accurate glucose and nutrition data so that we can personalize treatment. It’s exciting that this partnership addresses both needs and will give people living with Type 2 diabetes access to an unprecedented suite of tools and personalized support to better manage their condition.”

Marketing Technology News: LastPass by LogMeIn Wins “Overall ID Management Solution of the Year” Award in 2019 CyberSecurity Breakthrough Awards Program