Tech company, Adnami, has announced two new hires to join its London team: Alex Barstow as Publisher Sales Director, UK, and Tom Carr as Agency Sales Director.

Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of publishers, agencies and advertisers in Europe. The London office, which is led by Steph Miller, opened in January 2021, and with these new appointments, Adnami aims to strengthen its position in the UK market.

Tom Carr, who joins Adnami as Agency Sales Director, will be managing and growing the UK agency offering – building relationships with international trading desks from London and placing Adnami even more firmly on the map with UK agencies. Tom spent over seven years at mobile ad tech company, Ogury, where he most recently worked as Business Lead at the global organisation. Originally joining as the tenth person in the business, Ogury grew to over 450 people by the time he left.

Tom comments: “I’m so excited to join this team and to share Adnami’s impactful solutions more widely; enabling advertisers and media companies to seamlessly buy high-impact campaigns at scale.”

Alex Barstow joins from Inskin Media, where he was Head of UK Publishers. At Adnami, Alex will be responsible for managing and cultivating existing publisher relationships in the UK and onboarding new strategic publisher partners. He will lead service activation, delivery and training with top tier publishers.

At Inskin Media, Alex managed relationships with publishers in the UK, including Sky, Reach Plc and ESI media. He was also responsible for sourcing new publisher accounts to complement the existing premium publisher portfolio. Alex has over 15 years’ experience working with top tier publishers at companies including AOL, Scoota and Exponential.

Alex says: “I’ve long admired Adnami’s impactful ad solutions and can’t wait to get the message out to more of the UK’s leading publishers. There are so many options today to drive impactful, creative campaigns which deliver on a range of goals.”

CEO, Simon Kvist Gaulshøj, adds: “With decades of combined experience in publisher management and sales of digital media, both Alex and Tom will play important roles in shaping our business in the UK while bringing value to our clients. Most importantly, they are both highly dynamic and passionate guys who fit right in to our culture of driven professionals who want to make their mark in the world of media technology.”

Launched in 2017, and with offices in Copenhagen, Stockholm and London, Adnami is set to expand its programmatic tech solutions for high impact advertising throughout Europe in 2021. The company works with a diverse range of clients, such as Heineken, BMW, American Express, Disney, Samsung and Red Bull.