In an era where customer attention is scarce and expectations for seamless interactions are paramount, Airship, the cross-channel customer experience company, unveiled two transformative capabilities to its Airship Experience Platform: Branching and Custom Views. These new innovations enable marketing, product and growth teams to move beyond generic, one-size-fits-all digital experiences and avoid the costly time and resource drain of rebuilding proven native content for novel uses.

Static and disconnected customer experiences are a leading cause of user drop-off and missed conversions. Airship’s new Branching capability empowers marketers to craft responsive experiences for apps and websites that dynamically adapt in real-time to individual user behaviors, keeping them engaged through tailored journeys — from onboarding flows that intelligently skip irrelevant steps, surveys that dynamically adjust based on previous answers, or promotional flows that pivot instantly based on expressed interest. No code, no dev time — just smarter content, better data and higher conversions.

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Complementing this, Custom Views empowers marketers to dramatically increase efficiency and consistency by reusing existing, high-performing native elements from their app or website — such as interactive maps, shopping carts, saved favorites or lists, booking interfaces, loyalty dashboards or even native ad units — directly within their cross-channel experiences. This eliminates redundant development, accelerating the launch of richer, more functional, high-quality customer experiences across all digital touchpoints.

“For too long, marketing and product teams have been forced to choose between personalized experiences and scalable execution, often sacrificing one for the other or waiting in long development queues,” said Mike Herrick, CTO, Airship. “With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line. This is about giving brands the tools to not only meet customer expectations but to consistently exceed them and unlock greater value from every customer interaction.”

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Like all Airship no-code solutions, Branching and Custom Views use an intuitive visual editor and tap into the platform’s AI-powered automation, segmentation and experimentation — empowering marketers to deliver one-to-one experiences with precision that would be difficult for technical teams to replicate, which in turn frees those teams to focus on major new innovations and features. Together, Branching and Custom Views empower brands to efficiently deliver agile, contextually relevant customer experiences defined by unprecedented personalization and interactivity. This is a significant leap forward, liberating marketers, product and growth teams to unify and optimize end-to-end customer journeys and ensure that every customer interaction is an opportunity to deepen loyalty, accelerate business growth and increase customer lifetime value.