Seamless integration of developer-friendly APIs with headless CMS scales customer experience delivery and optimization

Amplience, the leading commerce experience platform for high scale, high growth brands and retailers, and Dynamic Yield, the Experience Optimization Platform, today announced a partnership that will allow brands to go API-first and leverage A/B testing and personalization in a headless world.

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As technology stacks have become more sophisticated to incorporate personalization and support new and emerging digital touchpoints, eCommerce and CMS software are following in the same footprints. And today, many brands are moving from these monolithic platforms towards services and APIs, paving the way for headless architectures that offer benefits in greater development agility, seamless channel connectivity, flexible integration management, and a safer environment for increased data protection.

Dynamic Yield already offers a comprehensive set of Experience APIs to enable the implementation of relevant and consistent digital customer interactions on the server-side. And recently, the company announced its seamless integration with any SPA framework, prioritizing performance among brands with dynamic websites. With this partnership, customers will now be able to take a headless approach to their personalization efforts through Amplience’s content management platform.

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“There are many benefits that the Amplience headless CMS brings over traditional platforms,” said Liad Agmon, CEO of Dynamic Yield. “The flexibility of its architecture and intuitive user interface translates into the acceleration of experimentation with new features and technologies, which we know will be a true competitive differentiator once implemented.”

CEO and Founder of Amplience, James Brooke, said, “Real personalization is the holy grail right now as brands look to elevate their digital experiences and really interact with their customers in meaningful ways. But achieving it means looking to modern technologies and new ways of working. Amplience and Dynamic Yield are those technologies, offering a seamless, best-in-class integration that will help brands stand out, that will help drive conversion, offer more actionable data to aid decision making, and ultimately help them connect with customers more.”

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