Asia-Pacific’s Leading Marketing Technology Platform Flaunter Set to Shake up the US PR Industry

Leading Asia-Pacific marketing technology platform Flaunter has announced its expansion into the US as well as new verticals, adding several trillion dollars to its addressable market. The venture-backed company has already signed several US accounts in response to inbound demand.

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Flaunter is used by brands like West Elm, Nautica, MAC Cosmetics and ASOS to effortlessly scale their PR efforts while accessing powerful data. By automating traditionally manual processes and using technology to augment teams, Flaunter saves brands both time and money.

What sets Flaunter apart?

– Brands seamlessly upload PR content into their own branded media center.
– Brands save time and avoid email back and forth by giving on-demand access to media contacts.
– Brands can invite stylists and media to make sample loans directly from online showrooms, as in-person visits become more difficult.
– Flaunter replaces manual and time-consuming reporting with comprehensive and automated activity reports.
– Monitoring media coverage is also made easier. Brands receive top-line daily and weekly updates directly into their inbox with data on an expected publication date for downloads, and engagement statistics.

Alongside the US expansion, Flaunter will be expanding their suite of content discovery tools for media with its next generation of detailed search functionality. Flaunter centralizes the assets of hundreds of top tier brands into a single, high-quality editorial content library – available to download from on-demand.

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“Public relations is a huge industry globally and long overdue for a tech-led upheaval,” founder and CEO Gaby Howard says.

The expansion comes after the team has secured strong market traction in their original target verticals of beauty, fashion and interiors. Hundreds of agency and independent brand customers are using the platform to save upwards of 20 hrs per week and increase their reach 6-fold, and 87% of journalists in target geographies are leveraging Flaunter’s content tools.

Flaunter will now also be available globally for the kids, travel, book publishing, FMCG and entertainment industries.

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“We have always been obsessed with genuinely solving the problems the PR and media ecosystems face when collaborating. We focused on the beauty and fashion industry first, which worldwide is a multi-billion dollar one, to ensure we were building a product that was really powerful. Now we’ve grown and we’re ready to start onboarding new industries,” Ms Howard says.

Australia has a robust track record in marketing and PR products that disrupt more traditional industries, such as Campaign Monitor and AutoPilot in email marketing, Canva in social media marketing and 99designs in brand design.

“Platforms that bring efficiencies and the power of data into traditional industries have always done well, and we think PR and marketing are ready for some big changes,” Macdoch Ventures partner Michael Robinson says.

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