Announced at the virtual NextGen 2020 event, BMW iX is the all-new, all-electric flagship vehicle launched by the German multinational company. Previously known as the iNext, the iX will be on the road by the end of 2021. The EV is said to have a new design, but matching dimensions of the existing X5 or X6. BMW has said that the vehicle will have around 300 miles of range and will accelerate 0-60 mph under five seconds. However, it has not unveiled its pricing yet.

Coupled with the DC fast charging at 200 kW, the iX is said to charge from 10 to 80 percent in 40 minutes. And a 10-minute quick charge will give users about 75 miles. The iX comes with all the standard driver assistance features including a heads-up display and large screen with a 12.3-inch instrument cluster and 14.9-inch control display. It will also take on the company’s over philosophy which BMW describes it as ‘shy tech.’

Marketing Technology News: 6sense Launches 6signal Graph to Power Personalization for Sales and Martech Providers

According to the company, “Shy tech refers to technology that remains largely in the background and only reveals its functions when they are being used. On entry into the car, the function in question is the electrically powered door locks. The interior welcomes the occupants of all five seats with a luxurious lounge-style ambiance, and provides the space required to explore new ways of using time spent inside the car.” The user interface also hides all the distractions so that the driver can focus mainly on the driving.

The year’s 5G news continues with the announcement of iX. The iX will feature built-in 5G connectivity and will offer higher bandwidth with lower latency while connecting to the BMW cloud. The car is also said to enable the new Cellular Vehicle to Everything (C-V2X) solution that will enable vehicles to communicate with each other and smartphones without connecting to a mobile network. 

Marketing Technology News: Panopto Expands Meeting Intelligence with Cisco Webex Meetings Integration

In several respects, the iX is the culmination of BMW’s electric aspirations. BMW still retains a number of production in-house, including its Dingolfing factory. The company also noted that it is also designing its own battery cells and that a new pilot plant to manufacture its batteries near Munich should be opened in 2022.

The organization estimates to have more than a million electrified vehicles on the roads before the end of 2021. Right now, around 13 percent of all BMW and MINI models registered in Europe are either all-electric or plug-in hybrids and are projected to rise to 50 percent by 2030.

Marketing Technology News: ENSEK Selects Medallia to Foster Employee Engagement