BMW

AutoX is the first and only service to combine and analyze data from Employees, Customers, Research and Vehicle Quality in a single platform QuestionPro, a global leader in online survey and research services announced it has acquired Enprecis Group from Bregal Sagemount, a growth-focused private equity firm. Enprecis is the global leader in customer and vehicle experience management for the automotive industry. With the acquisition, QuestionPro is announcing a new service – AutoX – which is the first and only 360-degree…

Announced at the virtual NextGen 2020 event, BMW iX is the all-new, all-electric flagship vehicle launched by the German multinational company. Previously known as the iNext, the iX will be on the road by the end of 2021. The EV is said to have a new design, but matching dimensions of the existing X5 or X6. BMW has said that the vehicle will have around 300 miles of range and will accelerate 0-60 mph under five seconds. However, it has not unveiled its pricing yet. Coupled with the DC fast charging at 200 kW, the iX is…

Fire TV Edition now powers over 50 TV and soundbar models in more than 10 countries Amazon announced the expansion of the Fire TV Edition program, delivering a richer experience and more opportunities for developers, operators, device makers and manufacturers across multiple categories including automotive, smart TVs, soundbars and streaming media players. Fire TV has passed more than 40 million active users, and customers globally have access to tens of thousands of channels, apps, Alexa skills and more. With this…

Texting gains popularity among dealers—39% of website customers now receive dealer texts—but dealers often fail to obtain customer permission first BMW auto dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Acura vehicles were ranked second, followed by dealerships selling Mercedes-Benz or Volvo. New for 2019 was an update to ILE scoring,…

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What's Next’ with Their Ad Platform McDonald's, Samsung and BMW are some of the biggest names that have benefitted at scale from Spotify’s Ad Platform. Ad Studio, as Spotify likes to call it, was launched for businesses of all sizes in September 2017. From that point till date, thousands of SMBs have leveraged Spotify to connect with the right audience…

The New York-based Luxury Institute released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury automotive brands by affluent US consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 years of proprietary, quantitative and qualitative research with affluent consumers, front-line associates, managers and executives, Columbia University faculty, and neuroscience experts. The survey distills the critical components of brand equity…