The Bright Initiative, a global programme that uses public web data to drive positive change, has joined the fight against the climate crisis by partnering with startup accelerator Subak. Launched in the UK this summer, Subak selects, funds and scales organisations which want to work collectively to keep the planet habitable, using shared data, infrastructure and tools. It connects the best tech, environmental and science talent to drive mass behaviour and policy change.

Powered by Bright Data, one of the world’s most powerful public web data collection platforms, the Initiative will provide Subak’s member organisations with direct access to the company’s technology, know-how, support, and expertise. This will allow a wide range of organisations tackling climate change in a variety of ways to make use of large amounts of relevant, structured and publicly available data drawn from the web.

Or Lenchner, Bright Data’s CEO, said: “The climate crisis is the greatest challenge that we have ever known and it is essential that the world’s most powerful resource – data – is fully utilised in tackling it. Working with Subak we can make sure that innovators with radical ideas have the data that they need to make a difference. We know from our work with thousands of worldwide customers in multiple industries just how powerful the insights drawn from public web data can be, so there is much to be gained in using it in the fight against climate change.”

Marketing Technology News: AX Semantics Wins Gold for Best Business Technology Solution – AI and Machine Learning in the…

Subak’s founding members, who will have access to Bright Data’s support and services, are:

• New AutoMotive, a transport research group which supports the rapid uptake of electric vehicles in the UK by opening up data about the transition. It helped support the UK Government decision to ban the sale of new petrol and diesel cars in the UK from 2030. It has developed new tools including the Electric Car Count which splits electric vehicle sales data by manufacturer and region to track progress and hosts ElectricCar.Guide, a consumer guide to EVs which uses tools like a novel cost saving estimator that creates personalised costs, tailored to a person’s own vehicle usage.
• TransitionZero, which is harnessing satellite data to provide insight into global energy markets. Its recent Turning the Supertanker report assessing China’s ambition to reach Net Zero by 2060 was hailed by former US Vice President Al Gore as “ground-breaking”.
• Ember, which has built the first open-source dataset of global power generation with maps showing global coal flows from mines to power and steel plants. It is using these tools to influence policy to end the use of coal power globally. It also exposed the cost of subsidising a power giant’s wood-burning power plant in North Yorkshire – more than £30 billion – equivalent to £500 for every British home.
• Open Climate Fix, co-founded by former Google DeepMind machine learning engineer Dr Jack Kelly, and has been awarded funding from Google.Org to support its work in forecasting solar electricity generation to help optimise the grid.
• Climate Policy Radar is mapping and analysing the climate policy landscape globally using machine learning and AI to support evidence-based policymaking. It will build on the work that founder Dr Michal Nachmany did at the Grantham Research Institute at LSE where she led the work to map national climate legislation in every country in the world.

The Bright Initiative will work closely with Subak and its member organisations to develop use cases and build bespoke datasets using public web data.

Marketing Technology News: MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium

Dan Travers, Head of Data Science, Partnerships & Execution at Subak said: “Having access to one of the world’s most powerful public web data collection platforms, Bright Data, will allow Subak members to take their climate impact even further. Subak member New AutoMotive, who is using data to support the switch to electric vehicles, will be able to use data to understand the public sentiment on electric vehicles over time, or monitor prices of charging cables. This will help inform why some areas have lower uptake of electric cars than others and allow New AutoMotive to focus their efforts. These types of insights, the support, and expertise from Bright Data will be invaluable to all Subak members in their work to tackle the climate crisis.”

Alongside the partnership with Subak, The Bright Initiative is working with UK Government officials at the Department of Culture, Media and Sport (DCMS) on a dedicated National Data Strategy (NDS) workstream exploring how to harness the power of data to meet net zero ambitions. As a member of the NDS Forum Bright Data is providing advice on how to shape the work and will contribute insight and expertise as it progresses.

 Marketing Technology News: The Big Mistakes Brands Are Making With Influencer Campaigns