Ethical technology company, Bubblr , has launched a new multimedia site to showcase its unique ability to bring back “privacy to users, trust to content and sustainability to the digital marketplace” with its ad-free marketplace.

The site launch follows the approval of Bubblr’s Internet-based Search Mechanism patent by the U.S. Patent and Trademark Office in January this year.

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Unlike the prevalent “pay to play” model, Bubblr’s platform sustainably matches users and content providers to small and medium-sized businesses without tracking, storing or selling users’ personal information. Similar patents are currently pending in Australia, Canada, the European Union, New Zealand, South Africa and the United Kingdom.

“Bubblr is proud to lead the way in disrupting the status quo by serving as the antidote to fake news. Our platform benefits everyone—not just the largest and wealthiest companies,” said Bubblr CEO Steven Saunders.

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Bubblr’s multimedia site highlights opportunities for the more than 30 million small and medium enterprises in the United States alone, and for users who want to safeguard their privacy while searching for information or goods. The site shares videos, graphics and resources explaining the company’s vision for a transparent, sustainable marketplace.

Saunders added, “With its precision search criteria and ad-free marketplace, Bubblr will level the playing field for both individuals and businesses. It’s about fairness and equality for all, not just for some.”

Bubblr continues to make headlines in 2021, with notable news including trading as a public company and expanding its team and advisory board.