Chris Torres, of the Tourism Marketing Agency, has written ‘How to Turn your Online Lookers into Bookers’: the first ever marketing book dedicated to tour & activities
Chris Torres, founder and director of Scottish company the Tourism Marketing Agency, has recently written ‘How to Turn your Online Lookers into Bookers’: the first ever marketing book dedicated to helping tour and activity companies improve their website, their performance on Google, and their social media engagement. ‘Lookers into Bookers’ will be published on June 28th.
There are countless books about marketing, but no one has previously taken the time, and initiative, to write one specifically for the tours and activities sector. Chris Torres worked in website design and marketing for almost two decades before specialising in tourism. His company, the Tourism Marketing Agency, works on marketing campaigns for brands based in Europe, Africa, Asia, Australia, North and South America.
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‘Lookers into Bookers‘ is already getting plenty of attention, with plenty of pre-orders on the crowdfunding campaign and a foreword from Douglas Quinby, the CEO of Arival, the biggest international tours and activities conference in the world.
“Whether you are just starting on your digital marketing journey, or you are far along on your adventure, use Lookers into Bookers as a guide to strategy and prioritisation, as a hands-on practical resource.”
Douglas Quinby, Co-founder and CEO of Arival
As well as starting up the Tourism Marketing Agency, Chris also founded the Digital Tourism Show: a tourism-focused international marketing community with regular videos available on Facebook, YouTube, and as podcasts. The Digital Tourism Show has been offering free marketing advice for over two years; writing this book was the next logical step after putting so much time and effort into all of the Digital Tourism Show’s video guides and interviews.
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Both Chris and the team at TMA hope that ‘Lookers into Bookers’ helps tour operators around the globe to grow their brands and flourish online. The tours and activities sector is growing as more and more travellers seek authentic or exciting experiences.
At 80k words, ‘Lookers into Bookers’ is not a glancing attempt to cover the subject; it provides all of the tools you need to market your tours and activities business successfully.
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