Cohere Capital, a Boston-based private equity firm focused on investing in leading tech-enabled middle market companies, announced that it has made a strategic growth investment in Boostability (the “Company”). Cohere Capital partnered with management and existing investor H.I.G. Growth Partners to accelerate the Company’s development and further enhance the value proposition for its large, growing customer base.

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“We are excited to partner with the Cohere team as they have unique experience in our end market as well as dexterity with tech-enabled digital marketing businesses. We believe Cohere is the ideal partner to help us scale our technology platform.”

Headquartered in Lehi, Utah, Boostability provides digital marketing technology and services to small and medium-sized businesses (“SMBs”) with a focus on search engine optimization (“SEO”). The Company’s proprietary software and customer-facing technology enables Boostability to deliver on fulfillment, content sourcing, partner integration, and customer campaign transparency at scale globally.

Gavan Thorpe, Boostability CEO, commented, “We are excited to partner with the Cohere team as they have unique experience in our end market as well as dexterity with tech-enabled digital marketing businesses. We believe Cohere is the ideal partner to help us scale our technology platform.”

Nik Shah, Cohere Capital Managing Partner and Co-Founder, added, “Boostability is at a very exciting inflection point in their growth. We are thrilled to support them as they take their highly scalable proprietary technology platform to more SMB customers around the world.” Daniel Gedney, Cohere Capital Principal and Co-Founder, added, “We couldn’t be more excited to partner with this innovative and industry leading team.”

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