Creatd Streamlines C-Suite and Attracts High-Caliber Expertise to its Board of Directors

Creatd, Inc. (Nasdaq CM: CRTD) (“Creatd” or the “Company”), a creator-first holding company, today announced a series of key changes to its leadership team and Board of Directors, designed to position the company for the future.

Effective as of February 17, 2022, the new board of independent directors has appointed Jeremy Frommer, the Company’s Founder, and its CEO since inception, as Executive Chairman and Founder. In addition, Laurie Weisberg, who previously shared the co-CEO title with Mr. Frommer, has been appointed the Company’s sole CEO. Both Mr. Frommer and Ms. Weisberg remain on the board.

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Jeremy Frommer commented, “As we complete our transition into a fully commercialized technology company with four high-growth business segments, we are proud to introduce our new board, whose collective expertise covers the key areas needed at this stage of the Company’s lifecycle, including digital strategy, e-commerce, product, people development, operations, finance, and corporate governance.”

In addition to Mr. Frommer and Ms. Weisberg, the Company’s Board of Directors now consists of Joanna Bloor, Brad Justus, and Lorraine Hendrickson as its independent members.

Joanna Bloor
Ms. Bloor has a 25+-year track record of scaling companies of all sizes and stages, having worked with leading global companies such as Ticketmaster, Cars.com, OpenTable, and Pandora. Ms. Bloor’s work focuses on maximizing the potential of individuals and teams, and implementing revenue growth strategies while fostering a strong corporate culture. Joanna is also the Founder and CEO of The Amplify Lab, a career coaching company rooted in technology, data, and human experiences.

Brad Justus
Mr. Justus is Director of International Publishing at Riot Games; in 2020, he led the creator-driven global launch of the blockbuster game VALORANT. Mr. Justus has held the role of Vice President of Marketing and Brand Experience at ROBLOX, where he was tasked with building the ROBLOX brand and defining product and community strategy. Brad was also a Vice President at the LEGO Company, where he built and led the global direct-to-consumer business. Mr. Justus has additionally held numerous executive roles at technology companies including Art.com and CEO of Informative, a customer engagement technology firm.

Lorraine Hendrickson
Ms. Hendrickson worked in the US, London, and Hong Kong for Bank of New York Mellon (BNY Mellon) and Merrill Lynch Investment Management, ultimately becoming BNY Mellon’s Chief Administration Officer and leading their global distribution efforts. She brings comprehensive and diverse experience combining a broad range of strategic, operational, and regulatory expertise with an impressive and extensive understanding of financial markets, investment strategies and practices, and governance frameworks. Most recently, Ms. Hendrickson held the position of Program Director for London CIV (LCIV), the first alternative investment vehicle owned and operated by the City of London, managing £25bn of public pension funds.

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