DataSource, Inc., a leading provider of end-to-end integrated branded supply chain managed services, announced that one of the fastest-growing family entertainment centers in America has entered into a multi-year contract with DataSource to automate and centralize their print and branded merchandise execution.
The centers offer a variety of attractions including billiards, bowling, interactive and virtual arcade games, laser tag, mini-golf, karaoke, and other active entertainment options. Each location also includes a top-notch dining menu and a full bar for birthday parties, corporate events, group outings, and family adventures.
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DataSource is managing the development, production, and delivery of printed materials and branded merchandise for the family entertainment-focused company. The marketing services company is streamlining and automating processes by combining industry expertise and a robust proprietary technology platform, Brand Store. The solution simplifies the brand’s complex supply chain needs for print and branded merchandise within their marketing, operations, and training departments while also supporting additional ad-hoc projects for the brand.
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“We are very excited to be working with this cutting edge and fun brand,” said Cindy Lawrence, Vice President, Business Development at DataSource. “From their POP and training materials to branded merchandise and giveaways, we love being able to help multiple departments streamline their process through the customized portal, Brand Store. The solution is producing hard dollar cost savings and giving the corporate team more time to focus on the business.”
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