Digimarc Corporation, the leader in product digitization and pioneer in digital watermarking, announced that ServiceNow Chief Marketing Officer Michael Park has been elected to the company’s Board of Directors, effective January 9, 2024. He has been appointed to the Governance, Nominating, and Sustainability and Compensation and Talent Management Committees.

“Digimarc presents a tremendous opportunity for the markets it serves. Positioned at the intersection of customer needs, technology innovation, and business model transformation, Digimarc is the obvious solution for product digitization. I thrive in this intersection”

Park brings an innovative and strategic mindset to business challenges with a strong track record of driving operational rigor and organizational change with a commitment to cross-company collaboration. Park has led business transformation and go-to-market strategies at critical junctures for some of the world’s leading technology companies, including Microsoft, SAP, HP, Siebel Systems and ServiceNow, where he serves as Chief Marketing Officer (CMO).

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“Our growth is at an inflection point and the opportunities ahead of us are massive,” said Digimarc President and CEO Riley McCormack. “Adding Michael’s world-class go-to-market experience to our Board of Directors is perfectly timed. I’m excited to work with Michael and to leverage his expertise to go even further, faster.”

“Michael’s depth of marketing expertise, ability to drive growth at scale, and impressive tenure at multiple, industry-leading technology companies will be an incredible asset to our Board. His insights on engaging customers through every stage of their journey specifically will be integral to helping the company execute on all the exciting opportunities ahead,” commented Alicia Syrett, Board Chair and Chair of the Governance, Nominating, and Sustainability Committee. “We are thrilled to welcome Michael as the newest member to our very engaged and dedicated team.”

“Digimarc presents a tremendous opportunity for the markets it serves. Positioned at the intersection of customer needs, technology innovation, and business model transformation, Digimarc is the obvious solution for product digitization. I thrive in this intersection,” Park said. “I’m excited to join Digimarc’s Board to help guide the company as it leads the way to protect content creators and consumers in an era of generative AI, contributes to the fight to end plastic pollution, and so much more.”

In 2023, Park was named to the Forbes Entrepreneurial CMO 50 list, and his insights into marketing leadership and the role of technology in business transformation have been featured in Business Insider and the Wall Street Journal. Park earned a Bachelor of Arts degree in economics and finance from the University of Rochester and a Master of Business Administration from the Harvard Graduate School of Business.

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